The GTO Podcast  By  cover art

The GTO Podcast

By: Bill King
  • Summary

  • The Growth Theory Optimal (GTO) podcast hosted by Bill King is an interview series with the brightest minds behind the fastest-growing companies in the world. Listeners will get exposure to advanced growth strategies that you won't find anywhere else.
    © 2021 Bill King™
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Episodes
  • Dylan Weisman on life as a high-stakes poker player, mental models, his career evolution as a coach and mentor, and how data drives his decision-making in poker and in life.
    Sep 14 2021

    Dylan Weisman is a professional high-stakes poker player, Product & Strategy Lead at Upswing Poker, and executive performance coach at Weisman Consulting Group. Previously, Dylan was the Director of Product & Strategy at CoinCentral, and a Growth Project Manager at Toptal. 

    Dylan joins the podcast to talk about life as a high-stakes poker player, mental models for business and life, his career evolution as a coach and mentor away from the tables, drops some incredible gems on problem-solving, and how data drives his decision-making processes in poker and in life.


    Connect with Dylan:

    • Contact Dylan about coaching (business)
    • Sign up for Dylan's PLO course (poker)
    • Personal Site
    • Follow Dylan on Twitch
    • Follow Dylan on Twitter


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    Learn More & Subscribe
    - https://www.billkingtm.com/podcast

    Follow Bill King™️
    - https://twitter.com/BillKingTM
    - https://www.linkedin.com/in/billkingtm/

    Podcast Equipment
    - Hosting on Transistor.fm
    - Recording on Riverside.fm

    Podcast Music by Akrobatik
    - Support his music: http://akrobatikmc.bandcamp.com/
    - Socials: @akrobatikmc

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    1 hr and 16 mins
  • Kevin Indig on problem solving, organic growth strategy, managing teams and building a personal brand
    Sep 14 2021

    Kevin Indig is the Director of SEO at Shopify. Previously Kevin was the VP of SEO & Content at G2, and the Head of Technical SEO at Atlassian. Kevin joins the podcast to talk about organic growth strategy, building a personal brand, SEO at scale, managing teams, and problem-solving in the enterprise.


    Connect with Kevin:

    • Growth Memo
    • Personal Site
    • Linkedin
    • Twitter


    --

    Learn More & Subscribe
    - https://www.billkingtm.com/podcast

    Follow Bill King™️
    - https://twitter.com/BillKingTM
    - https://www.linkedin.com/in/billkingtm/

    Podcast Equipment
    - Hosting on Transistor.fm
    - Recording on Riverside.fm

    Podcast Music by Akrobatik
    - Support his music: http://akrobatikmc.bandcamp.com/
    - Socials: @akrobatikmc

    Show more Show less
    43 mins
  • Ramli John on product-led onboarding, examples, the impact of onboarding on activation and retention
    Jul 14 2021

    Ramli John is the Managing Director of ProductLed, the leading community for product-led growth professionals. Ramli is also the author of Product-Led Onboarding, a new book that helps growth professionals level up their brand’s user onboarding experience, and turn them into raving fans of your product. You can pick up a copy of Product-Led Onboarding here.

    Ramli hosts a podcast of his own called Growth Marketing Today, of which I was a guest back in 2017. Prior to these recent roles and projects, Ramli has held growth leadership roles at several high-growth companies and has also been a teacher of the trade throughout his career. His enthusiasm is infectious, he loves the growth space and if you ever get the chance to meet Ramli in person, you’ll quickly see why he’s someone I’ve enjoyed getting to know and learn from over the past few years.

    In this episode, Ramli dives deep into why he wrote Product-Led Onboarding and discusses how some of the fastest-growing brands are helping their users onboard into their product(s) with product-led growth principles. 40-60% of users leave an app forever after signing in once, and my own studies have shown the positive (or negative) impact on retention that user onboarding has on your business. Needless to say, onboarding is a massive hole in many businesses growth, and Ramli shares some great tips you can use to improve your own onboarding experience on this episode.

    Connect with Ramli:

    • Product-Led Onboarding Book
    • Personal Site
    • Linkedin
    • Twitter


    --

    Learn More & Subscribe
    - https://www.billkingtm.com/podcast

    Follow Bill King™️
    - https://twitter.com/BillKingTM
    - https://www.linkedin.com/in/billkingtm/

    Podcast Equipment
    - Hosting on Transistor.fm
    - Recording on Riverside.fm

    Podcast Music by Akrobatik
    - Support his music: http://akrobatikmc.bandcamp.com/
    - Socials: @akrobatikmc

    Show more Show less
    45 mins

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