Ramli John is the Managing Director of ProductLed, the leading community for product-led growth professionals. Ramli is also the author of Product-Led Onboarding, a new book that helps growth professionals level up their brand’s user onboarding experience, and turn them into raving fans of your product. You can pick up a copy of Product-Led Onboarding here.

Ramli hosts a podcast of his own called Growth Marketing Today, of which I was a guest back in 2017. Prior to these recent roles and projects, Ramli has held growth leadership roles at several high-growth companies and has also been a teacher of the trade throughout his career. His enthusiasm is infectious, he loves the growth space and if you ever get the chance to meet Ramli in person, you’ll quickly see why he’s someone I’ve enjoyed getting to know and learn from over the past few years.

In this episode, Ramli dives deep into why he wrote Product-Led Onboarding and discusses how some of the fastest-growing brands are helping their users onboard into their product(s) with product-led growth principles. 40-60% of users leave an app forever after signing in once, and my own studies have shown the positive (or negative) impact on retention that user onboarding has on your business. Needless to say, onboarding is a massive hole in many businesses growth, and Ramli shares some great tips you can use to improve your own onboarding experience on this episode.

Connect with Ramli:

• Product-Led Onboarding Book
• Personal Site
• Linkedin
• Twitter

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