Join us in this engaging episode of our podcast as we catch up with Mike and Danny from Penelope Bourbon. It's been a whirlwind couple of years for Penelope, and we dive deep into the changes, challenges, and innovations that have shaped the company. From expanding markets and increasing the age of their barrels to being acquired by Luxco, Mike and Danny share their journey and the ethos behind building a brand that stands the test of time.

We also explore their approach to new product development, including the exciting releases under their Cooper series and the meticulous process behind blending and finishing. Whether you're a whiskey aficionado or just curious about the business of spirits, this episode offers valuable insights into the passion and strategy behind Penelope Bourbon.

🥃 What we discussed:

• The acquisition by Luxco and its impact on Penelope

• The philosophy behind building and selling a brand

• Innovations and product development at Penelope

• Insights into their core expressions and special releases like Rio and Havana

• The challenges and rewards of blending and finishing unique whiskeys

Pour yourself a glass and tune in to learn more about the craft and business of whiskey from two of the industry's insightful minds.

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Connect with Penelope Bourbon:

• Website: https://penelopebourbon.com

• Instagram: https://www.instagram.com/penelopebourbon/

• Facebook: https://www.facebook.com/PenelopeBourbon

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