Join us in this engaging episode of our podcast as we catch up with Mike and Danny from Penelope Bourbon. It's been a whirlwind couple of years for Penelope, and we dive deep into the changes, challenges, and innovations that have shaped the company. From expanding markets and increasing the age of their barrels to being acquired by Luxco, Mike and Danny share their journey and the ethos behind building a brand that stands the test of time.

We also explore their approach to new product development, including the exciting releases under their Cooper series and the meticulous process behind blending and finishing. Whether you're a whiskey aficionado or just curious about the business of spirits, this episode offers valuable insights into the passion and strategy behind Penelope Bourbon.

🥃 What we discussed:

• The acquisition by Luxco and its impact on Penelope

• The philosophy behind building and selling a brand

• Innovations and product development at Penelope

• Insights into their core expressions and special releases like Rio and Havana

• The challenges and rewards of blending and finishing unique whiskeys

Pour yourself a glass and tune in to learn more about the craft and business of whiskey from two of the industry's insightful minds.

🔔 Subscribe for more discussions with the movers and shakers of the whiskey world.

Connect with Penelope Bourbon:

• Website: https://penelopebourbon.com

• Instagram: https://www.instagram.com/penelopebourbon/

• Facebook: https://www.facebook.com/PenelopeBourbon

Listen and follow us for more episodes on the intricacies of the whiskey industry and beyond!

Join us in this fascinating episode of the EmbellishPod as we dive deep into the craft spirits industry with Brandon, the Director of Barrel Projects for High and Wicked and the Director of Education for Altamar Brands. From his early days growing up in a bar and restaurant environment in Kansas City to becoming a key figure in the craft cocktail scene, Brandon shares his journey through the world of fine wines, award-winning bars, and ultimately, into the heart of spirit education and production.

In this episode, we cover:

• Brandon's unique background in the bar and restaurant industry.
• His transition from bartending to playing a pivotal role in launching one of the first craft cocktail bars in Kansas City.
• The inception and evolution of High and Wicked, and how it fits within the Altamar Brands portfolio.
• Insight into the meticulous process of blending and creating unique whiskey profiles.
• Exciting collaborations and the future of High and Wicked, including ventures into Irish and possibly Scottish whiskies.
• Whether you're a spirits aficionado or just curious about the behind-the-scenes of spirit production and branding, this episode offers a wealth of knowledge and intriguing stories. Don't forget to subscribe for more insights from industry experts and enthusiasts alike! 🔗 Stay Connected with High n' Wicked:

Website: https://www.highnwicked.com/

Instagram: https://www.instagram.com/highnwicked/

Website: https://altamarbrands.com/

Instagram: https://www.instagram.com/altamarbrands/

Facebook: https://www.facebook.com/AltamarBrands/

🔗 Stay Connected with EmbellishPod:

Website: www.embellishpod.com

Instagram & TikTok: @embellishpod YouTube: @embellishpodcast

📧 Contact Us: Email: embellishpod@gmail.com

Enjoy the episode and immerse yourself in the art and science of distillation and blending with one of the industry's most passionate professionals.

Welcome to another episode of the EmbellishPod, where we dive deep into the fascinating world of whiskey. In this episode, we're thrilled to have Logan Welk from Blue Note join us to share his journey from the finance sector to the whiskey industry, and the innovative strides Blue Note is making in the bourbon world.

🥃 What to Expect in This Episode:

• Logan's transition from finance to bourbon.

• The growth and strategy behind Blue Note Distilling.

• Insights into Blue Note's product lines and what sets them apart in the competitive whiskey market.

• A discussion on the impact of market trends on product development and inventory management.

• Exciting new releases and future plans for Blue Note.

• Blue Note's partnership with Major League Pickleball.

Whether you're a whiskey enthusiast or curious about the business aspects of distilling, this episode offers valuable insights and exciting stories from the heart of Memphis, Tennessee.

🔔 Subscribe for more: Don't forget to subscribe to our channel for more discussions about whiskey, industry insights, and interviews with key players in the field.

📩 Reach out: Have questions or topics you'd like us to cover in future episodes? Email us at embellishpod@gmail.com or drop a comment below!

🌐 Find us online: Visit our website at www.embellishpod.com for more information, episode details, and links to our social media platforms.

Enjoy the episode and keep sipping responsibly!

Timestamps: 00:00 - Introduction and welcome 01:30 - Logan Welk's background and entry into the whiskey industry 10:05 - Discussing Blue Note Distilling's approach and products 20:00 - Market trends and their impact on the whiskey industry 30:00 - Blue Note's partnership with Major League Pickleball 40:00 - Upcoming releases and future plans for Blue Note

https://www.bluenotebourbon.com/ https://www.facebook.com/bluenotebourbon/ https://www.instagram.com/bluenotebourbon/

Connect with us:

• Instagram & TikTok: @embellishpod

• YouTube: @embellishpodcast

• Email: embellishpod@gmail.com

Visit our website: www.embellishpod.com

#WhiskeyPodcast #BlueNoteDistilling #Bourbon #BusinessOfBourbon #EmbellishPod