E316: I hacked the podcasting guest game.

Here's how I went on 30 podcasts in 3 months with virtually no outbound pitching.

0:00 Welcome Back to the Cafe
0:04 Podcasts for Personal Branding
0:51 Favorite Podcasting Tool
1:20 Maximizing Exposure and Building Links through Podcasts
2:52 Becoming Googleable:
3:46 Networking and Growth
5:57 From Podcast Guest to Social Media Success
7:58 Why I Stopped Podcast Guesting
9:13 Alternative Strategies for Link Building and Online Growth
10:27 Closing Thoughts from the Cafe

#growthhacking #digitalmarketing #publicrelations #startups

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E315: I share the growth of Unicorn Platform, an AI website builder, from an acquisition to a year of heavy loss to $300,000 in annual recurring revenue and 130,000 users - in just two years.

It's 13 key strategies that contributed to this success, including a significant redesign of the user experience, a comprehensive approach to SEO, gaining visibility on Product Hunt, directly engaging with users, Build in Public on Twitter, benefiting from traffic via existing products and his own directories, enhancing word of mouth, establishing affiliate partnerships, sponsoring others' directories, adding more templates and blocks for design variety, and engaging in cross-promotion with other tools like Senja.

I underscore the relevance of these strategies to businesses at various stages and emphasize the importance of customer feedback, innovative marketing channels, and collaborative growth tactics.

0:06 Unveiling a Success Story: From A Year of Loss to $300K ARR
1:38 Deep Dive into Growth Strategies: The Unicorn Platform Journey
2:43 Exploring 13 Key Acquisition Channels
10:35 Wrapping Up: Insights and Inspiration from a Growth Journey

#digitalmarketing #buildinpublic #entrepreneurship #indiehackers

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E314: Nick Leinberger's 30-day update.

I gave Nick, a pro scooter video creator, advice on a March podcast. Thirty days later, his update shows him smashing three personal records and getting millions of organic views.

Here's the advice I gave before, and my new advice.

#socialmediamarketing #digitalmarketing #tiktokmarketing #instagrammarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral.

I wrote this a year ago and had a lot of fun rereading it.

The original article: https://edwardsturm.com/articles/silicon-valley-bank-collapse-video/

#digitalmarketing #socialmediamarketing #contentmarketing #instagrammarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E312: How app store optimization (ASO) works.

This is a technical deep dive into algorithmic ranking factors for both the iOS App Store and the Google Play Store.

If you want your app to rank on those, listen to this.

0:00 Introduction to ASO
1:58 Exploring ASO: Insights and Strategies
3:00 Deep Dive into Keywords for ASO
8:50 Other Factors Influencing ASO Rankings
9:48 Google Play Store Optimization and Final Thoughts

#appstoreoptimization #digitalmarketing #marketing #appmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E311: How this Redditor is making $6,000 MRR selling rugs with Instagram Reels.

Before this, the Redditor was a FedEx delivery driver making $2,800/month. Now, the Redditor is full-time making rugs and doing sales with Instagram Reels.

0:00 Introduction to Making $6,000 a Month with Custom Rugs
0:13 The Power of Organic Social and Persistence
1:55 Breaking Down the Success Story
2:52 The Journey from FedEx Driver to Entrepreneur
5:52 The Strategy Behind Going Viral and Monetizing Content
8:10 Final Thoughts and Advice for Aspiring Entrepreneurs

#solopreneur

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E310: So many marketers focus on top-of-funnel content, but bottom-of-funnel is way more effective.

1. My bottom-of-funnel strategy for my upcoming product.
2. How my $6 affiliate video made tens of thousands of MRR.
3. How Videogamedunkey's bottom-of-funnel video got me to purchase Animal Well last night.
4. What this AI language learning startup should be doing for bottom-of-funnel social.

#digitalmarketing #socialmediamarketing #marketingstrategy #contentmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E309: An endless well of interesting subject matter for anybody who wants to get Internet Famous.

Steal it like an artist - not like a thief.

#contentmarketing #contentcreation #digitalmarketing #socialmediamarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/