E315: I share the growth of Unicorn Platform, an AI website builder, from an acquisition to a year of heavy loss to $300,000 in annual recurring revenue and 130,000 users - in just two years.

It's 13 key strategies that contributed to this success, including a significant redesign of the user experience, a comprehensive approach to SEO, gaining visibility on Product Hunt, directly engaging with users, Build in Public on Twitter, benefiting from traffic via existing products and his own directories, enhancing word of mouth, establishing affiliate partnerships, sponsoring others' directories, adding more templates and blocks for design variety, and engaging in cross-promotion with other tools like Senja.

I underscore the relevance of these strategies to businesses at various stages and emphasize the importance of customer feedback, innovative marketing channels, and collaborative growth tactics.

0:06 Unveiling a Success Story: From A Year of Loss to $300K ARR
1:38 Deep Dive into Growth Strategies: The Unicorn Platform Journey
2:43 Exploring 13 Key Acquisition Channels:
10:35 Wrapping Up: Insights and Inspiration from a Growth Journey

#digitalmarketing #buildinpublic #entrepreneurship #indiehackers

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E314: Nick Leinberger's 30-day update.

I gave Nick, a pro scooter video creator, advice on a March podcast. Thirty days later, his update shows him smashing three personal records and getting millions of organic views.

Here's the advice I gave before, and my new advice.

#socialmediamarketing #digitalmarketing #tiktokmarketing #instagrammarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral.

I wrote this a year ago and had a lot of fun rereading it.

The original article: https://edwardsturm.com/articles/silicon-valley-bank-collapse-video/

#digitalmarketing #socialmediamarketing #contentmarketing #instagrammarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/