Filling your chairs is one thing; filling them with patients who value your expertise and fee-for-service model is another!

This episode peels back the curtain on Dr. Rahul Kallianpur’s first year as the founder of Hudson Dental Co., revealing the realities behind the glossy finish of cosmetic and surgical dentistry in Pleasantville, New York. Discover how Dr. Kallianpur navigates the unique challenges of running a fee-for-service practice, from crafting laser-focused marketing strategies that attract the right patients to adapting to dramatic demographic changes triggered by the pandemic.

In the conversation, Dr. Kallianpur shares the hard-won lessons of assembling a hospitality-driven team and creating systems that ensure every patient encounter feels personal and seamless (starting from the very first phone call.) Explore the balancing act of refining operations through trial and error, the influential role of mentorship during inevitable setbacks, and insights into how AI may shape the future of dental care. With honest stories about staying committed to his vision amidst operational hurdles, this episode delivers practical wisdom and inspiration for dentists reimagining what it means to lead a boutique practice today.

What You'll Learn in This Episode:

• Ways to identify and attract ideal patients for a niche dental practice
• How local demographic shifts impact practice strategies and marketing effectiveness
• The importance of a hospitality-focused team and patient-centric systems
• Tips for designing memorable new patient experiences from the first touchpoint
• Strategies for evolving marketing from generalist tactics to laser-focused outreach
• Why patient retention often matters more than new patient acquisition
• The value of mentorship and peer support for new practice owners
• Real-world examples of problem-solving through trial and error
• The emerging role of AI technology in contemporary dentistry
• Insights into the emotional and operational realities of niche practice ownership

Tune in now to hear Dr. Kallianpur’s honest advice on navigating the complex, rewarding journey of boutique dental practice ownership!

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

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Guest: Dr. Rahul Kallianpur

Practice Name: Hudson Dental Co.

Check out Rahul's Media:‍

Website: https://www.hudsondentalco.com/

Practice Instagram: https://www.instagram.com/hudsondentalco/

Dr. Kallianpur's Instagram: https://www.instagram.com/dr.kallianpur/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Is your team harmonious yet unproductive? It's time to redefine team dynamics in your practice!

In this episode, Andre Shirdan from thecrewprocess.com challenges traditional notions about team building in dental practices. After a significant setback, Andre deconstructed the idea of a harmonious team, and instead harnessed individual strengths to aim for a unified goal. Find out how reframing players in your practice as a crew can cultivate growth and productivity, beyond personal bonding.

Tune in to redefine your team strategy and achieve your practice's core mission!

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Listen to Andre's Other Episodes Here:

85: ANDRE SHIRDAN | HOW CAN UNDERSTANDING THE PHILOSOPHY OF YOUR DENTAL OFFICE BRING YOU TREMENDOUS RESULTS? – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

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Are missed patient calls causing headaches for your front desk and costing your practice money?

This episode unveils a game-changing solution for practice owners and staff: integrating AI and Voice Assist technology to optimize phone call conversions. Michael sits down with Ryan Johnson from CallRail, who brings over a decade of expertise in call tracking and attribution. Together, they explore how next-gen AI is revolutionizing the traditionally manual (and often chaotic) world of front office operations. Ryan breaks down how CallRail's conversational intelligence leverages keyword detection and data analytics, providing actionable insights to not only track marketing success but proactively qualify patient leads in real time.

The conversation dives into the evolution of call management, spotlighting CallRail's AI agent: a tireless virtual assistant ready to interact with patients via phone, SMS, or chat, even booking appointments around the clock. Ryan walks us through a practical blueprint for onboarding Voice Assist, starting with after-hours coverage and steadily expanding its role, all while guaranteeing HIPAA compliance and data security. If missed calls, overwhelmed staff, or wasted marketing dollars have been pain points in your practice, this episode offers a clear path to higher conversions and a superior patient experience!

What You'll Learn in This Episode:

• The biggest challenges dental practices face with phone call management and missed opportunities
• How AI-powered Voice Assist can answer calls and book appointments 24/7
• Practical steps to implement conversational AI in your practice at your own pace
• Understanding Voice Assist and its capabilities across voice, SMS, and chat channels
• How to maintain HIPAA compliance and data security with AI solutions
• The proven ROI and operational benefits of integrating advanced call tracking technology
• Ways to improve patient experience while reducing the workload on your front desk staff
• How to start leveraging AI to capture every potential lead without extra ad spend

Tune in now to discover how Voice Assist can help your dental practice capture more leads and enhance patient care (all with less stress on your team.)

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Sponsors:‍

CallRail: Never miss a call again! Voice Assist answers and qualifies every inbound call 24/7, so you capture every new patient. Try the 14 day free trial for our listeners at: https://sta.mx/m2wx

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Guest: Ryan Johnson

Business Name: CallRail

Check out Ryan's Media:‍

Website: https://sta.mx/m2wx

LinkedIn: https://www.linkedin.com/in/ryandjohnson/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Ever feel like you're giving too much in your dental practice, to the point of exhaustion?

In this episode of Fail Forward, Dr. Joshua Austin describes how he used to pour all of his energy into his practice, neglecting an essential aspect of success: self-care. Listen as Dr. Austin shares the transformational insight that has led him to balance giving to his patients with taking care of his personal well-being. Adopt his learned mindfulness practice to revitalize your personal and professional life.

Tune in to this episode and learn how to create a healthier life balance while growing your practice!

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Listen to Joshua's Other Episodes Here:

87: DR. JOSHUA AUSTIN | WHOSE USING YELP, GOOGLE, AND FACEBOOK FOR REVIEWS? – THE DENTAL MARKETER PODCAST

THE MAKING OF SMILE & CO. EPISODE TWELVE – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What are the real-world secrets behind building a successful fee-for-service dental practice in New York City?

In this inspiring episode, Dr. Arti Jagirdar reveals the unexpected path from aspiring physician to celebrated Manhattan dentist (one deeply shaped by her roots as the child of immigrants and entrepreneurs.) She opens up about how discovering art in high school transformed the way she approaches dentistry and why her own open heart surgery became a pivotal moment, fueling a new level of empathy for her patients. Dr. Jagirdar shares how these personal milestones helped her cultivate a uniquely patient-centric philosophy, pairing technical expertise with genuine, heartfelt care.

Discover the behind-the-scenes journey of building a thriving fee-for-service practice amidst Manhattan’s competitive landscape. Dr. Jagirdar walks us through the pivotal business decisions she made, from legal preparedness to strategic partnerships, and how she leverages both advanced dental technology and human connection to create an exceptional patient experience. Her candid stories (spanning trademark challenges, crafting strong referral networks, and the ongoing role of continuous education) offer powerful insights into what it takes to create a truly modern, holistic dental practice.

What You’ll Learn in This Episode:

• How deeply personal experiences can reshape your entire approach to patient care
• The role of art and creativity in building a distinctive dental practice
• Essential legal and financial strategies for opening a fee-for-service office
• The keys to finding trustworthy consultants, vendors, and IT partners
• How holistic, patient-focused care leads to loyal referrals in a crowded market
• Ways to navigate and overcome legal challenges, including trademark disputes
• Tips for using social media and online reviews to boost your reputation
• Why mentorship, community, and ongoing education are cornerstones of success
• Insight into advanced dental procedures like sleep apnea treatment
• The impact of empathy and thoroughness on business growth and patient trust

Listen now for a masterclass in blending technical excellence with heart, and discover what it truly takes to build patient trust and success in modern dentistry!

(This episode originally aired on 2/29/24)

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Arti Jagirdar

Practice Name: Flatiron Dental

Check out Arti's Media:

Website: https://www.flatirondentalnyc.com/

Instagram: https://www.instagram.com/flatirondental/

Flatiron Dental Playlist: https://open.spotify.com/playlist/5qHLpjIikJHlEOVv3Y7dYY?si=5d09cbd507704653

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Running on empty doesn't drive you forward; it brings you to a halt.

In this first episode of the Fail Forward series, Kiera Dent, founder of Dental A Team consulting company, exposes the burnout that almost left her life and career in ruins. Working relentlessly from 2 AM to 11 PM, she ground herself to the point of collapse and was forced to reevaluate her work until she found a healthy, sustainable formula for success. Now, discover how her failure-fueled turnaround can help prevent overload, motivate you to prioritize your mental and physical health, and propel you towards growth as you master the art of "failing forward" in your dental practice.

Don't put off learning these valuable insights that Kiera had to learn the hard way: tune in now for lessons that could shape your career, your practice, and your life!

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Listen to Kiera's Other Episodes Here:

213: KIERA DENT | THE DENTAL A-TEAM – THE DENTAL MARKETER PODCAST

426: KIERA DENT | THE UNTOLD STORY BEHIND 500K TO 2.4 MILLION IN 9 MONTHS! – THE DENTAL MARKETER PODCAST

KEY LESSONS FROM 2024: BUILDING STABILITY AND GROWTH IN DENTISTRY | MME – THE DENTAL MARKETER PODCAST

MME: STOP HATING YOUR PROBLEMS AND LEARN TO LOVE THEM FOR A PROFITABLE PRACTICE | KIERA DENT – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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What’s the secret ingredient to happier patients, empowered teams, and tech that works for you in pediatric dentistry?

In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children and their families at the heart of every visit. Dr. Jackie shares what prompted her to step away from traditional models and meticulously build a practice in Philadelphia’s suburbs around quality time with patients, empowering education, and advanced minimally invasive care.

Listen as Dr. Jackie reveals the pivotal operational choices that have set her practice apart, including embracing technology, thoughtful outsourcing, and assembling a purpose-driven team every step of the way. Hear about her hands-on methods for minimizing sedation, her unfiltered lessons from both DSOs and private practices, and the small details that make lasting impressions (like an illuminated sign’s surprising marketing power.) If you’re a dentist or practice owner seeking to move beyond burnout and truly redefine what dental care can look like for kids and parents alike, this conversation is for you!

What You'll Learn in This Episode:

• Why slowing down can transform both patient care and provider satisfaction in dentistry
• The vital role of behavior management for positive pediatric dental experiences
• How technology like the Solea laser and AI-driven software streamline operations
• The benefits and pitfalls of various dental practice models, including DSOs
• Smart strategies for building a cohesive, mission-driven team
• The power of delegating administrative tasks to regain focus on patient care
• Tips for effectively marketing your practice, from word of mouth to visual cues
• Practical advice on insurance credentialing and managing parent relationships
• The impact of open communication about finances with staff
• How to create an environment that prioritizes whole-child health and preventative education

Tune in now for actionable insights on building a pediatric dental practice that’s both fulfilling and truly impactful for you and your patients.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Jackie Wingate

Practice Name: Groovy Pediatric Dentistry

Check out Jackie's Media:‍

Website: https://groovyteeth.com/

Email: drjackie@groovyteeth.com

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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Can a year’s worth of hard-won ground marketing lessons help you escape inconsistent patient numbers for good?

This episode challenges everything you think you know about ground marketing. Michael unpacks why true, sustainable growth isn’t about charming scripts or one-off tactics, it’s about building an external operating system for your practice. Discover how moving from random “hit or miss” outreach to a structured model transforms conversations into appointments, and appointments into loyal patients. Drawing on a year’s worth of lessons, you’ll learn how systems, psychology, and the right ecosystems can form the backbone of a repeatable, team-driven patient acquisition process.

We go beyond the basics, revealing the psychology that makes potential patients feel genuinely safe and understood, no matter their background or setting, from bustling cities to close-knit small towns. Learn how to turn “no” into valuable data, adapt your strategies to fit your unique local environment, and integrate authentically with community hubs like gyms, schools, or senior centers. Plus, we break down actionable ways to empower your team, assign clear marketing roles, and track your progress so you can become the practice everyone in your area trusts. If you’re ready to replace random acts of marketing with a reliable system that builds real authority, this episode is for you!

What You'll Learn in This Episode:

• Why ground marketing is a system, not a handful of sales tactics.
• How to implement a flywheel approach for consistent patient flow.
• The psychological foundations of trust and rejection in marketing outreach.
• Steps to transition from random outreach to repeatable, data-driven processes.
• How to leverage schools, gyms, and local hubs to grow your practice.
• Assigning team roles to create accountability and measurable results.
• Ways to adapt your ground marketing to urban vs. rural environments.
• Tracking, reviewing, and improving each stage for predictable growth.
• Turning every patient interaction into a community-building opportunity.

Start your journey to sustainable new patient growth with the best lessons we've learned in a year of ground marketing!

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!