Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.

Key Takeaways:

- How to target wine consumers

- How to pair products and influencers

- How to market non-alcoholic wine

Episode Timeline:

1:45 The joy of working in food, wine, and hospitality

2:40 How to position a wine brand in a crowded marketplace

4:00 Why Ste. Michelle was great at marketing wine

5:30 The psychographics of wine consumers

7:15 The importance of storytelling in wine PR

8:00 How to pair wine and influencers

10:10 The Colavita/Jess King collaboration

13:00 Choosing a spokesperson for solar power

15:00 The importance of authenticity

16:30 Marketing non-alcoholic wines

19:10 Understanding the non-alcoholic wine consumer

10:30 The advantages of hiring a specialty agency

This episode’s guest:

• Amanda Arrigotti-White on LinkedIn

• Curate & Co.’s website

• Curate & Co. on Instagram

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