Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.

Key Takeaways:

- Balancing human and artificial intelligence in PR

- Creating new workflows with AI

- Where AI writing comes short

Episode Timeline:

0:00Introduction to Intelligent Relations and Tim Gray

2:48The Role of AI in PR at Intelligent Relations

4:45 How we've rapidly changed our views of ChatGPT

5:59Creating a new workflow around AI

6:45The client experience at Intelligent Relations

7:45How Preston creates AI pitches

10:30How AI affects junior-level PR people

11:30How has Intelligent Relations changed over 7 months?

12:22Balancing human and artificial intelligence

14:00Where AI writing falls short

16:00How to make a story stick

17:45How to get Tod to read your pitch

17:41Tim's thought leadership philosophy

This episode’s guest:

• Tim Gray on LinkedIn

• Intelligentrelations.com

Your host: Tod Perry

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G.C. Murray II, Esq., is an acclaimed attorney, executive coach, and the author of A Greater Change: A Nonprofit Guidebook. Honored by the American Bar Association and the National Bar Association for his integrity and leadership, he offers a unique blend of legal insight and communication strategy. In this conversation, G.C. shares how his background in law gives him unique insights into PR, how to manage your reputation in the AI era, and the loneliness problem in the C-suite.

Key Takeaways:

- How law and PR are related

- The problem of C-suite loneliness

- Reputation management in the AI era

Episode Timeline:

1:20 The challenges of running a company out of Indonesia

2:50 What's happening at Association GC?

3:50 How does his law experience help with PR communications?

6:15 Why emotion matters in court

7:15 Lawyers who have really impressed G.C.

9:35 G.C.'s relationship with his father, a judge

10:05 How can brands manage their reputation in the AI era?

11:30 How to fix your problems before they start

13:30 How AI is muddying our perception of reality

15:00 Why C-suite loneliness is a big problem

17:00 How to move off the plateau

19:30 The art of listening

22:00 Being likable

23:45 G.C.'s thought leadership philosophy

This episode’s guest:

• G.C. Murray II, Esq. on LinkedIn

• Association.Law

• G.C. Murray II, Esq. on Facebook

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Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy.

Key Takeaways:

- Keys to cultural competence

- A look inside the world of voice-over acting

- The inspiration for SociosPR

Episode Timeline:

1:45 Why voice acting is harder than most people think

4:20 AI is taking voice acting jobs

7:00 What's happening at SociosPR these days

8:20 The inspiration for SociosPR

10:50 The importance of cultural competence in 2025

13:10 What is cultural competence?

14:20 Should PR people use the term Latinx?

17:05 Dead giveaways that some PR isn't culturally competent

19:45 Is ChatGPT good at translations?

22:50 Understanding the diversity within the Hispanic community

24:20 Lilly's thought leadership philosophy

This episode’s guest:

• Lilly Cortes Wyatt on LinkedIn

• SociosPRAgency.Com

• SociosPR on LinkedIn

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.