Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.

Key Takeaways:

- How to create a successful newsletter

- Why AI is no longer a differentiator

- Effective crisis communication strategies

Episode Timeline:

1:30 Why newsletters should be niche

3:50 Who is Yury's target audience?

4:55 Yury's favorite fact

6:10 Why companies shouldn't boast about using AI

9:15 The average person's impression of AI

10:45 When should startups start investing in PR?

13:25 A PR freelancer's first look at a startup

15:45 How to place stories into top-tier media

20:20 The future of journalism

22:00 Journalists need to develop their own brands

23:35 Yury's approach to crisis management

This episode’s guest:

• Yury Molodtsov on LinkedIn

• MA.Family

• Yury on X

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Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions.

Key Takeaways:

- Developments in space exploration

- How RocketPy helps engineers simulate launches

- How Rodrigo balances entrepreneurship and science

Episode Timeline:

00:00Introduction to Rodrigo Schmitt

1:50Tod is learning about astrophysics

2:45Backpacking the Grand Canyon

5:55Exciting developments in space exploration

7:00Legal and ethical aspects of space resources

8:00AI's role in space

11:20Star trackers and space navigation using stars

13:07RocketPy: Rocket simulation and safety in space competitions

15:35RocketPy's future

18:40Mars Mission desert research stations

21:40How Rodrigo finds balance between entrepreneurship and science

This episode’s guest:

• Follow Rodrigo Schmitt on LinkedIn

• RocketPy's website and Instagram

• Stellerian on LinkedIn

• Purdue's Mars analog research facility

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations.

Key Takeaways:

- Crisis communication best practices

- The impact of AI and ChatGPT on PR

- Matt's belief in community involvement

Episode Timeline:

0:00Introduction to Matt Levinson and his background

1:35Matt's passion for Liverpool FC

3:30Liverpool's rivals

4:50Trip to Liverpool during COVID-19 and its timing

7:30Overview of O'Connell and Goldberg PR

8:55Digital transformation in PR: From media pitching to AI

10:50The importance of press releases and digital outreach in modern PR

12:50Community work and real estate development in Florida

17:00Path to College: Supporting low-income students in higher education

20:20Balancing community service with a busy professional life

22:20Crisis communication lessons: Acting swiftly and calmly

25:15Handling emergencies: The importance of accurate information and calm leadership

This episode’s guest:

• Matt Levinson on LinkedIn

• O'Connell and Goldberg PR

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.