Next in Media  By  cover art

Next in Media

By: Mike Shields
  • Summary

  • Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
    2024 Next in Media
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Episodes
  • The Latest on Google Privacy Sandbox From Inside the Publishing Trenches
    Apr 23 2024

    Next in Media spoke with Amanda Martin, SVP, Monetization & Business Strategy at Mediavine, about whether small to mid sized publishers are feeling the effects of cookies going away, and if they've gravitated to any viable solutions. Martin also gave an update on Google's Privacy Sandbox initiative, and why it's so complex and challenging for the industry to test and implement.

    Guest: Amanda Martin

    Host: Mike Shields

    Sponsored by: Epsilon

    Produced by: Fresh Take

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    30 mins
  • Is gaming finally ready for an advertising explosion?
    Apr 16 2024

    Next in Media spoke with Amanda Rubin, EVP, Brand Solutions at Enthusiast Gaming, about some of the obstacles holding back gaming from becoming the next great ad medium. Rubin also helped break down the state of eSports, the difference between athletes and influencers, and whether big game publishers will ever care about advertising.

    Guest: Amanda Rubin

    Host: Mike Shields

    Sponsored by: Epsilon

    Produced by: Fresh Take

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    36 mins
  • Trying to move ad spending past DEI box checking
    Apr 9 2024

    Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its quest to ensure that measurement companies count this audience accurately.

    Guest: Fernando Romero

    Host: Mike Shields

    Sponsored by: Epsilon

    Produced by: Fresh Take

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    36 mins

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