• Trying to move ad spending past DEI box checking

  • Apr 9 2024
  • Length: 36 mins
  • Podcast
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Trying to move ad spending past DEI box checking

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  • Summary

  • Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its quest to ensure that measurement companies count this audience accurately.

    Guest: Fernando Romero

    Host: Mike Shields

    Sponsored by: Epsilon

    Produced by: Fresh Take
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