In this episode, Fiona chats with Amanda from HotHaus Glass emphasizing the importance of starting small and staying resilient. Amanda shares insights on building a brand, the creative process, and the challenges of running a business. Tune in!

You'll Learn How To:

• The importance of aesthetically pleasing
• Balancing creativity and practicality
• Sources of creative inspiration and balancing work with personal life
• Coping with copycats and the importance of originality
• Advice for aspiring artists and the necessity of formal training
• The physical demands of glassblowing
• Building an open and honest company culture
• The importance of outsourcing and working smarter
• The value of hard work and perseverance in achieving business success
• Encouraging listeners to take the first step towards their goals
• Early challenges and the journey from working in other studios to establishing their own
• Securing initial funding and managing finances for the business
• Balancing creative work with business responsibilities
• The importance of loving what you make
• Strategies for marketing and sales
• The importance of community and support
• The decision-making process behind the design

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In this episode, Fiona discusses the importance of having a big-picture vision for your business. She emphasizes the need to look beyond the immediate details and consider the long-term trajectory of your business. Tune in!

You'll Learn How To:

• Importance of having a big-picture vision for your business
• Parallels between planning for childbirth, and entrepreneurship
• Reflections on personal experiences and lessons learned
• Considering long-term goals
• Strategies for mapping out the future
• Balancing work and personal life priorities
• Evaluating financial goals and implications for business growth
• Adapting business plans based on life stages and changing circumstances
• Encouragement to reflect on the purpose and direction of your business
• Practical tips for creating a long-term vision and strategic plan

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In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!

You'll Learn How To:

• Differentiating between physiological and psychological needs
• Exploring Maslow's hierarchy of needs
• Psychological need for pattern recognition
• Building trust through consistency in brand messaging
• Examples of pattern recognition in daily life and business
• The importance of belonging in brand engagement
• Examples of brands fostering a sense of belonging
• Understanding colour psychology
• Utilizing colours to evoke specific emotions
• Incorporating colour psychology into brand collateral and messaging
• The impact of colour choice on customer perception and experience

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In this episode, Fiona shares a personal experience that led to a valuable lesson about reframing tasks in business. She reconsiders what she might find tedious or enjoyable in her own business routines. Tune in!

You'll Learn How To:

• Personal health scare and hospitalization
• Importance of monitoring heart rate
• Reflection on task enjoyment and labelling
• Reassessing tedious tasks in business
• Strategies for making tasks more enjoyable
• Encouragement to reconsider task perceptions

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In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of marketing strategy and the challenges businesses face in adapting to changing trends. Tune in!

You'll Learn How To:

• The power of serendipity in business
• Importance of adopting marketing strategies over time
• The impact of platforms
• The concept of omnichannel marketing
• Learning from past marketing failures and successes
• Leveraging opportunities like partnerships
• The long-term nature of marketing impact
• Leveraging personal connections
• Utilizing radio and TV exposure for brand visibility
• Tips for utilizing TikTok effectively
• The importance of authenticity
• Leveraging tools like CRM platforms
• Embracing imperfection
• The importance of social media presence
• Building a successful partnership
• Creating a stress-free wedding experience
• Overcoming challenges and adapting to unexpected situations

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In this episode, Fiona talks about the concept of a "cap number" and its significance in defining financial satisfaction and goals within your business endeavours. Tune in!

You'll Learn How To:

• Exploring the notion of a "cap number"
• Various perspectives on defining personal cap numbers
• Aligning financial goals
• Considering financial fulfilment in business

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In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!

You'll Learn How To:

• Tap into the emotional needs of your audience
• Understanding the emotional drivers in purchasing behaviour
• Utilizing customer testimonials
• Assessing marketing strategies to balance emotional and rational drivers
• Personal purchasing and emotional responses

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In this episode, Fiona talks about the insidious trend of rage-baiting in marketing and why it's counterproductive for ethical business practices. Tune in!

You'll Learn How To:

• The Importance of Kindness in Business
• Negative Trends in Online Spaces
• Exploring Rage Baiting in Marketing
• Ethical Considerations in Social Media Engagement
• Building Brand Loyalty Through Positive Connections
• Long-Term Impact of Marketing Tactics
• Personal Reflections on Values and Marketing Strategies

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist