In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!

You'll Learn How To:

• Tap into the emotional needs of your audience
• Understanding the emotional drivers in purchasing behaviour
• Utilizing customer testimonials
• Assessing marketing strategies to balance emotional and rational drivers
• Personal purchasing and emotional responses

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In this episode, Fiona talks about the insidious trend of rage-baiting in marketing and why it's counterproductive for ethical business practices. Tune in!

You'll Learn How To:

• The Importance of Kindness in Business
• Negative Trends in Online Spaces
• Exploring Rage Baiting in Marketing
• Ethical Considerations in Social Media Engagement
• Building Brand Loyalty Through Positive Connections
• Long-Term Impact of Marketing Tactics
• Personal Reflections on Values and Marketing Strategies

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• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

In this episode, Fiona chats with Radhika Mayani of Left-handesign. They talk about Radhika’s journey as an entrepreneur, emphasizing the importance of resilience, self-belief, and understanding diverse market behaviours across different territories. Tune in!

You'll Learn How To:

• Doing everything in the early stages of entrepreneurship
• Conducting thorough research and asking questions
• Utilizing Google and various tech platforms
• Finding inspiration from podcasts and books
• Implementing sustainability measures
• Staying true to the business mission
• Overcoming challenges while transitioning to new countries
• Learning and evolving through cultural differences and life experiences
• Navigating family perceptions
• Understanding diverse buyer behaviours
• Engaging with customers through social media platforms
• Future Plans for Left Handesign

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist