• Marketing x Lower Funnel, with Hal Smith

  • Mar 18 2024
  • Length: 45 mins
  • Podcast

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Marketing x Lower Funnel, with Hal Smith

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    In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing.

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