Marketing x Analytics By cover art

Marketing x Analytics

By: Alexander Sofronas
Listen for free

  • Summary

  • Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
    Copyright 2022 Alexander Sofronas. All rights reserved.
    Show more Show less
Episodes
  • Mergers and Acquisitions in Marketing, with Jonathan Baker | Sponsored by Adverity

    Mergers and Acquisitions in Marketing, with Jonathan Baker | Sponsored by Adverity
    May 20 2024

    This episode is sponsored by Adverity. Visit Adverity.com to book a demo.

    In this episode, Jonathan Baker, Practice Lead of M&A at Punctuation.com shares his career journey in mergers and acquisitions for marketing firms, the M&A process timeline, key considerations for selling a company, factors influencing a good investment for buyers, trends in M&A activity, risks in transactions, deal structures, and company valuation strategies.

    Visit the MxA page on Punctuation.com

    Watch this episode on YouTube!

    Follow Marketing x Analytics on social media!

    X | LinkedIn

    Click Here for Transcribed Episodes of Marketing x Analytics

    All view are our own.
    Show more Show less
    35 mins
  • Direct Mail's Impact on Today's Digital World, with Melanie De Caprio | Sponsored by Adverity

    Direct Mail's Impact on Today's Digital World, with Melanie De Caprio | Sponsored by Adverity
    May 12 2024
    This episode is sponsored by Adverity. Visit Adverity.com to book a demo! Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and personalization. Melanie also gives career advice to young marketers, stressing the importance of understanding marketing strategy and the evolving landscape of marketing channels. Watch this episode on YouTube!

    Follow Marketing x Analytics on social media!

    X | LinkedIn

    Click Here for Transcribed Episodes of Marketing x Analytics

    All view are our own.
    Show more Show less
    45 mins
  • Copywriting x Funnel Optimization, with Jason Fisico

    Copywriting x Funnel Optimization, with Jason Fisico
    May 1 2024

    Watch this episode on YouTube!

    This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how analytics shape marketing decisions.

    Follow Marketing x Analytics on social media!

    X | LinkedIn

    Need marketing help?

    Click Here for Transcribed Episodes of Marketing x Analytics

    All view are our own.
    Show more Show less
    36 mins
Marketing Economics
Show more Show less

What listeners say about Marketing x Analytics

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available