• Making the Most of Podcast Appearances with Brandy Whalen of Kitcaster

  • May 22 2024
  • Length: 28 mins
  • Podcast

Making the Most of Podcast Appearances with Brandy Whalen of Kitcaster By cover art

Making the Most of Podcast Appearances with Brandy Whalen of Kitcaster

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  • Summary

  • My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium.


    Key Takeaways:

    - How to craft your story

    - The importance of prep work

    - How to get booked on podcasts


    Episode Timeline:

    1:05 Is that a corgi in the Kitcaster logo?

    3:00 How Kitcaster gets people booked onto podcasts

    4:20 Is guest rehash a problem?

    7:30 Common mistakes that people make when appearing on podcasts.

    10:30 How Brandy develops a client's story

    13:30 The nuts and bolts of a story craft session

    17:20 The importance of customer stories

    19:40 Podcast hosts absolutely must do prep work.

    21:20 Building authority and credibility on podcasts

    22:45 Tod needs some help with his personal brand.


    This episode’s guest:

    • Brandy Whalen

    • Kitcaster's website resources page



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