Icons in the Making By cover art

Icons in the Making

By: Lippincott
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  • Summary

  • Icons in the Making is a podcast hosted by Lippincott’s Chief Marketing Officer, Heather Stern. In each episode, you’ll hear from the leaders and change agents at today’s most innovative, purpose-driven and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them.​
    © 2024 Icons in the Making Lippincott
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Episodes
  • Building a killer brand with Liquid Death's Andy Pearson

    Building a killer brand with Liquid Death's Andy Pearson
    Jun 25 2024
    Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping kill plastic pollution. Not to mention bring humor and wildly entertaining content into the world. In this episode, we sit down with Andy Pearson—writer, director, ultra-marathon runner and VP of Creative at Liquid Death. Under Andy’s creative direction, the brand has mastered the art of subversive marketing and attracted a cult-like following along the way. This wide-ranging conversation features stories behind the brand’s edgy and out-there marketing campaigns and the importance of finding meaning in your work.
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    40 mins
  • Propelling business aviation to new heights with Bombardier's Ève Laurier

    Propelling business aviation to new heights with Bombardier's Ève Laurier
    May 14 2024
    In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined industry standards through relentless innovation, purposeful craft and a passion for precision. But at the heart of this Canadian icon are the people behind it, most notably, Ève Laurier, Vice President of Communications, Marketing and Public Affairs. In this episode, Ève discusses spearheading the brand’s recent transformation and gives us a peek inside the brand’s iconic jets.
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    42 mins
  • Driving the game of golf forward with Topgolf's Geoff Cottrill

    Driving the game of golf forward with Topgolf's Geoff Cottrill
    Apr 23 2024
    When it comes to golf, country club memberships and strict dress codes are par for the course. But Topgolf is on a mission to change that. ​​As Chief Brand Officer, Geoff Cottrill is pushing the boundaries of marketing innovation and cultural strategy to make golf more accessible—and fun.​ In this episode, Geoff shares how Topgolf is reinventing the sport as well as lessons from his storied career at Converse, Coca-Cola and Starbucks.
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    40 mins
Marketing Career Success Economics
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