• How brands are using TikTok to create new products, including Chipotle menu items

  • May 14 2024
  • Length: 31 mins
  • Podcast
How brands are using TikTok to create new products, including Chipotle menu items By cover art

How brands are using TikTok to create new products, including Chipotle menu items

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  • Summary

  • Next in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying to vie for traditional TV dollars - while also helping brands embrace a whole new form of marketing on what he calls a "participation engine.'

    Guest: Tim Natividad

    Host: Mike Shields

    Sponsored by: Epsilon

    Produced by: Fresh Take
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Marketing Economics Politics & Government
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