Episodes

  • 188: Refreshed PESO Model, AI Facebook ad fail, social media job study

    188: Refreshed PESO Model, AI Facebook ad fail, social media job study
    Apr 26 2024
    Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY A refreshed PESO Model Infinite Dial report Spotlight: An AI image fail NISM Social Media Job Study Followers vs. engagement Closing: Coach Mulkey’s PR misstep ARTICLES AND LINKS The newly refreshed PESO Model framework and process The Infinite Dial 2024 Queensland Symphony Orchestra’s Facebook ad fail 2024 NISM Social Media Job Study Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study Instagram chief says follower counts are not a good indicator of account value Kim Mulkey's media relations strategy backfires There's no place for a reptile brain in PR FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 mins
  • 187: Web traffic from links, thought leadership, internal comms report

    187: Web traffic from links, thought leadership, internal comms report
    Mar 22 2024
    There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY The social media productivity report Who sends traffic on the web? Spotlight: Auntie Anne's The 2024 state of internal communications B2B thought leadership impact report Closing: Reasons why employees are distracted ARTICLES AND LINKS The Social Media Productivity Report Who sends traffic on the web and how much? The art of making pretzels part of every conversation The 2024 state of internal communications Is your thought leadership stuck in ‘mutually assured irrelevance’? Reasons why employees are distracted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins
  • 186: Maximizing LinkedIn, new Pew data, collaborative articles

    186: Maximizing LinkedIn, new Pew data, collaborative articles
    Feb 23 2024
    What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Maximizing LinkedIn performance New Pew info on social media use Spotlight: Special Bisquick box How to use the art of commenting for PR 2024 Global Comms Report Closing: LinkedIn collaborative articles ARTICLES AND LINKS Key tips on maximizing LinkedIn performance Americans’ social media use ‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket How to use the art of commenting for PR Cision and PRWeek 2024 Global Comms Report LinkedIn shares new insights into engagement with collaborative articles Arik's webinar/10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
  • 185: 2024 trends, Solo Stove, career contentment

    185: 2024 trends, Solo Stove, career contentment
    Jan 29 2024
    From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY 2023 Edelman Trust Barometer Gartner social media predictions Spotlight: Solo Stove New media measurement course 2024 trend roundup Closing: Career contentment Closing: Free webinar on social media trends ARTICLES AND LINKS 2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025 Solo Stove’s viral Snoop Dogg partnership fails to spark up sales The Fundamentals of Media Measurement online course Arik's 10 social media marketing trends for 2024 10 non-obvious social media trends you need to consider right now 11 2024 PR trends you need to start preparing for now Three PR trends agencies can’t afford to miss in 2024 Amber Naslund - It's okay to be content where you are Mark Schaefer - From paycheck to purpose: Why I stopped growing my business Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
  • 184: AI content, crappy photos, comms priorities

    184: AI content, crappy photos, comms priorities
    Dec 20 2023
    The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Is AI content better and trusted? The employee influencer trend in internal comms Spotlight: The North Face gets "to the choppa" Priorities for comms execs in 2024 Crappy photos on your channels Closing: The mess at X Closing: McDonald’s social job posting ARTICLES AND LINKS AI content Is preferred over human content Readers don't trust AI-generated news The top internal communication trends for 2024 I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next. 8 key priorities for execs and comms leaders 4 bad communications habits to leave in 2023 Elon Musk claims advertisers are trying to ‘blackmail’ him McDonald's job posting for a Director, Social Media and Influencer Marketing FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • 183: Creator report, social subscriptions, kids and influencer careers

    183: Creator report, social subscriptions, kids and influencer careers
    Nov 22 2023
    There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Creator Connections report Social media subscriptions Spotlight: Oatly's creative director State of Content Marketing Report Is social media even worth it? Closing: Should you help your kid be an influencer? Closing: What Adidas knew about Kanye ARTICLES AND LINKS Creator Connections report Why social media subscriptions can become the new normal I was axed as Oatly's creative director - here are 5 arguably useful lessons Superpath's State of Content Marketing Report Ann Handley: "Is social media even worth it?"  Your kid won't be an astronaut. Don't fight them about being an influencer Podcast: What Adidas knew about Kanye SMBMSP event on Dec. 15 - Behind the Screens: Insights from social media leaders FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 mins
  • 182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X

    182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X
    Oct 19 2023
    Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY The lessons from NPR's departure from X The stories leaders need to tell Spotlight: The Tank Museum The weirdness of LinkedIn Edelman’s 2023 Future of Corporate Communications study Closing: Phone etiquette Closing: Social media writing best practices webinar ARTICLES AND LINKS Six months ago NPR left Twitter. The effects have been negligible 5 types of stories leaders need to tell This museum has 300 tanks and over 100 million YouTube views It's not just you. LinkedIn has gotten really weird Edelman’s 2023 Future of Corporate Communications study Text first and never leave a voice mail Social media writing best practices webinar FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • 181: Social career insights, Chobani's ghostwriter, fake podcasts

    181: Social career insights, Chobani's ghostwriter, fake podcasts
    Sep 21 2023
    We chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Edelman's Trust at Work report Hootsuite's Social Media Career Report Spotlight: 7-Eleven crushes Instagram with cars Chobani's "ghostwriter" job goes viral Big investments in influencer marketing Closing: Fake podcast video clips ARTICLES AND LINKS 2023 Edelman Trust Barometer Special Report: Trust at Work 2023 Social Media Career Report What’s it really like to work in social media? Hootsuite unveils the unfiltered realities of the modern social media manager How 7-Eleven's Instagram grew 600k from... cars? Hundreds of people applied to be a ghostwriter for a yogurt company CEO. The kicker — the job pays up to $278,400 a year The Hollywood strikes are a wake-up call that creators are bigger than social media New report finds that investment in influencer marketing is rising faster than traditional ads The weird rise of fake podcasts People are filming viral fake podcast clips to make whatever they’re saying or selling seem more credible FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins