Hanson & Hunt By cover art

Hanson & Hunt

By: Arik Hanson and Kevin Hunt
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  • Summary

  • Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
    © 2023 Hanson & Hunt
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Episodes
  • 188: Refreshed PESO Model, AI Facebook ad fail, social media job study

    188: Refreshed PESO Model, AI Facebook ad fail, social media job study
    Apr 26 2024
    Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY A refreshed PESO Model Infinite Dial report Spotlight: An AI image fail NISM Social Media Job Study Followers vs. engagement Closing: Coach Mulkey’s PR misstep ARTICLES AND LINKS The newly refreshed PESO Model framework and process The Infinite Dial 2024 Queensland Symphony Orchestra’s Facebook ad fail 2024 NISM Social Media Job Study Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study Instagram chief says follower counts are not a good indicator of account value Kim Mulkey's media relations strategy backfires There's no place for a reptile brain in PR FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 mins
  • 187: Web traffic from links, thought leadership, internal comms report

    187: Web traffic from links, thought leadership, internal comms report
    Mar 22 2024
    There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY The social media productivity report Who sends traffic on the web? Spotlight: Auntie Anne's The 2024 state of internal communications B2B thought leadership impact report Closing: Reasons why employees are distracted ARTICLES AND LINKS The Social Media Productivity Report Who sends traffic on the web and how much? The art of making pretzels part of every conversation The 2024 state of internal communications Is your thought leadership stuck in ‘mutually assured irrelevance’? Reasons why employees are distracted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins
  • 186: Maximizing LinkedIn, new Pew data, collaborative articles

    186: Maximizing LinkedIn, new Pew data, collaborative articles
    Feb 23 2024
    What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Maximizing LinkedIn performance New Pew info on social media use Spotlight: Special Bisquick box How to use the art of commenting for PR 2024 Global Comms Report Closing: LinkedIn collaborative articles ARTICLES AND LINKS Key tips on maximizing LinkedIn performance Americans’ social media use ‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket How to use the art of commenting for PR Cision and PRWeek 2024 Global Comms Report LinkedIn shares new insights into engagement with collaborative articles Arik's webinar/10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
Marketing Economics
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