If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority.

In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to give an idea of the value Google and other search engines give to the pages in their index to determine the ranking of search results. Other terms used are Page Rank, Page Authority, and Site Authority.

Listen to this episode to learn the benefits of increasing Domain Authority, the steps needed to increase it, what should be involved in an Authority Building Strategy, and the risks you face if you don't increase Domain Authority.

Click here to read more about Domain Authority.

Take action!

• Use the Moz Domain Analysis Tool to discover the Domain Authority of your website and your main competitors' websites to see where you stand.
• Then, determine one step you can take to increase your Domain Authority.
• Email admin@placentric.com with your findings and get a quick evaluation from Ann Donnelly.

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