In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.

In Episode 26, Part 1, we defined SEO, discussed how it increases traffic to your website, and how to research and select the "keyphrases" to target on your digital marketing channels.

Listen to Episode 27 for Part 2 of this discussion and learn how to use these keyphrases to optimize your website and other digital channels.

Read more about this topic at https://placentric.com/ep27/.

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Take action!

• Review the website platform, or content management system (CMS), used for your website and determine how to use the elements needed to optimize your site and its pages for maximum traffic from organic search results.
• Then, email admin@placentric.com with your findings and get a quick evaluation.

If you enjoyed this episode and found the information useful:

📍Subscribe to this podcast and share it with your friends and colleagues.

📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels.

In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.

Listen to this episode to learn what SEO is, how it increases traffic to your website, and how SEO has and hasn't changed since the days of digital marketing in the late 1990s.

You will also learn about "keyphrases" and how to research and select the keyphrases to target on your digital marketing channels.

In Episode 27, we will discuss how to use these keyphrases to optimize your website and other digital channels.

Read more about this topic at https://placentric.com/ep26/.

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Take action!

• Use Moz or Ubersuggest to determine which keyphrases to target on your website's homepage and other top-priority pages.
• Then, email admin@placentric.com with your plan and get a quick evaluation.

If you enjoyed this episode and found the information useful:

📍Subscribe to this podcast and share it with your friends and colleagues.

📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

This episode of Building Success Stories has two parts.

In Part 1, Producer Seth and I discuss how digital marketing can be used for more than marketing and selling. You invest money, time, and other resources in your digital marketing channels, so consider what you can do with those channels beyond marketing and selling.

In Part 2, I discuss The Power of Partnership. If the pandemic has taught us anything, it is that it is important to work together to create opportunities for your industry and your region.

Take action!

• Part 1 - Identify one specific way, other than marketing and sales, you can use your digital channels to run your business more effectively and at least one step to take to get started.

• Part 2 - Identify at least one way you can collaborate with other businesses to create an opportunity for your business, industry, and region, and at least one step to take to get started.
• Then, email admin@placentric.com with your plan and get a quick evaluation.

If you enjoyed this episode and found the information useful:

📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

Read more about this topic at https://placentric.com/ep25/.