I love webinars. They're still one of my favourite ways to convert online, but let's face it – people's consumption habits are changing. I have seen so many business owners struggling recently with very low attendance rates, dismal consumption rates on their webinars and they’re starting to wonder whether webinars are dead.

Well before you throw the whole strategy out, I’ve got three simple tweaks that can help your webinars convert for the sophisticated 2024 consumer.

1. Audio on the Go: Your New Secret Weapon

Repurpose your webinar as an audio recording, basically a podcast episode. This lets folks consume your content while they're commuting, exercising, or tackling chores.

1. Snackable Content: Bite-Sized Knowledge Bombs

Let's be honest, attention spans are shrinking faster than a free sample table at Woolies. Instead of one long webinar, why not break it down into bite-sized, 10-minute modules? Think of them as "snackable content" – easy to digest and perfect for busy schedules.

1. The Mini-Webinar: Your Warm-Up Act

Imagine a supercharged version of your webinar, condensed into a power-packed 10 minutes. This "mini-webinar" is a game-changer for warm audiences – people who already know you and trust your expertise. Use it to pique their interest and nudge them towards the next step, whether it's applying for your program or booking a sales call.

Remember, by staying adaptable and meeting your audience where they're at, you can keep your webinars converting like crazy in 2024 and beyond. Just like anything in business, our customers needs change and it’s up to us to adapt. Just because a long webinar used to work, doesn’t mean it always will. If you’re willing to shake things up, you’ll see your conversion rate increase.

LINKS:

Website | Instagram | Programs | YouTube

In today's episode, we're diving into a showdown between two checkout platforms: Thrivecart and Samcart. With experience using both extensively, I've broken down their comparison into key categories to help you make an informed decision.

Pricing:

• Samcart offers multiple price options, with the $149/month tier being the most common.
• Thrivecart, on the other hand, requires a one-time payment of around $500 for lifetime access, so it’s the more cost-effective option.

Stability:

• Thrivecart has a history of stability issues, prompting my switch to Samcart, which guarantees a 99.9% uptime.

Support:

• Samcart shines in support, offering better communication and even a paid option for priority support.

Courseware:

• While both platforms offer courseware, Thrivecart emerges as the easier-to-use and aesthetically pleasing option.

Design:

• Thrivecart's checkout designs are visually appealing but come with stability concerns.

Order Bump Design:

• Thrivecart offers a more user-friendly experience for creating order bumps, though limited to one per transaction.
• Samcart allows for multiple order bumps, albeit with more manual adjustments required.

Affiliates:

• Thrivecart's all-inclusive pricing surpasses Samcart's tiered structure, particularly in affiliate management.

Upsell Tracks:

• Samcart's unique feature of creating different upsell tracks based on purchase price puts it ahead of Thrivecart.

Reporting:

• While Thrivecart offers clearer funnel breakdowns, Samcart provides a more comprehensive overview of individual product sales.

Final Decision:

After careful evaluation, Samcart emerges as the preferred choice due to its stability and support. However, the right choice between the two depends on individual business needs and preferences.

Tune in to understand the nuances of each platform and make the best decision aligned with your business goals.

LINKS:

Website | Instagram | Programs | YouTube

So, you want to create a low ticket offer. You’ve seen the strategy and thought, “I just need to create something cheap and sell a bunch of it - easy!” But hang on - this thinking can be dangerous, because there’s actually a lot more to it than that!

I’m sorry to say it, but without putting all the other pieces into place, it’s going to be a total waste of your time, energy and effort. So, how can you actually turn your low ticket offers into profitable sales?

Let’s dive in and explore the best strategies to implement so that you can transform a $27 offer into a $200, $300 or even $500 sale!

Today I’m talking you through creating a really strong upsell track to go behind your low ticket offer. I walk you through what each step is, the numbers to look out for and which order you need to be launching them in:

1. The Order Bump: A Logical and Easy-to-Understand Offer

2. The First Upsell: Complementing the Initial Purchase

3. The Second Upsell: Offering an Even More Valuable Solution

4. Bonus Tip: Adding a Third Upsell as a Downsell

While it might look like a lot of work at first glance, you don't actually need to go and create a bunch of stuff to create this upsell track. There’s no doubt you have a lot of value already existing as bonuses in your programs.

So, get out there - create, test and play with this easy and effective strategy to start seeing more profit from your low ticket offer!

LINKS:

Website | Instagram | Programs | YouTube