Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the pivot that completely changed my business.

When my son was born, I was selling a 4-week program that was doing okay—but the way I had to sell it? Exhausting launches and razor-thin profit margins. And the thought of doing that with a newborn? Yeah, no thanks.

So I created something different. Something I didn't even know had a name at the time. And that one pivot became the absolute cornerstone of my business—generating over $5 million in the last six years.

I'll walk you through exactly what I did, how I structured it (spoiler: I didn't start from scratch), what it looks like to actually run it day-to-day, and why this model is hands-down the most profitable and sustainable way I've ever worked.

Trust me, this is the exact shift I'm seeing successful course creators make right now. And if you're ready to make it too, I've got something opening Monday that's going to walk you through it step-by-step.

Let's jump in and talk about what's actually possible!

Ready to make your own pivot?Get on the waitlist for The Pivot Project and get first access when doors open Monday: https://my.hellofunnels.co/waitlist

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm having a really frank conversation about something you've probably been feeling but haven't been able to put your finger on yet.

The traditional DIY course model? It's dying. And if your launches aren't hitting like they used to, or your evergreen funnel is barely trickling in sales, you're not imagining it—something has shifted.

I'll walk you through why AI has completely disrupted the course industry, where courses fit in your offer suite moving forward, and the new business model that's absolutely killing it right now. (Hint: high-touch group programs are the goldmine!)

Trust me, this is a total game-changer!

And if you're ready to make this pivot, doors open Monday for my 4-week intensive to help you restructure, sell, and deliver your new model without burning out.

Let's jump in and talk about what's next for your business!

CHAPTERS:

• 00:00:13 Why the DIY Course Model Is Struggling
• 00:00:37 What I'm Seeing Across the Industry
• 00:02:21 Who's Getting Hit the Hardest Right Now
• 00:04:09 The AI Factor: What's Really Changed
• 00:04:41 The Two Big Shifts You Need to Make
• 00:06:37 Why High-Touch Group Programs Are the Future
• 00:08:20 What This New Model Looks Like in Practice
• 00:09:43 How to Future-Proof Your Course Business

Hey there! I’m Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I’m excited to share my secrets for dominating Black Friday promotions.

After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I’ve perfected a day-by-day promo calendar that turns excitement into crazy conversions.

I’ll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist.

Trust me, it’s a total game-changer! Plus, I’m throwing in a free Black Friday promo calendar download with all the details to help you kick off your success.

Let’s jump in and make your Black Friday promotion a massive hit!

00:00 Getting Ready for Black Friday

01:23 Cutting Through the Noise

03:20 The Power of Early Promotions

04:34 Making Black Friday Fun

05:53 Creating Exclusivity and FOMO

07:40 Leveraging Scarcity and Urgency

08:48 Ensuring Immediate Purchases

09:28 Black Friday Magic Bundle

10:42 Conclusion and Thank You

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy.

After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February.

I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch.

Trust me, it’s a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning.

Let’s jump in and make this Black Friday a launchpad for your course business success!

00:00 Common Black Friday Mistakes to Avoid

02:08 Why Bundling Random Stuff Doesn't Work

04:37 The Importance of Novelty in Your Offer

05:44 Creating a Strategic Black Friday Offer

07:26 Using Black Friday as a Taste Test

08:39 Crafting the Perfect Bite-Sized Offer

14:45 Ensuring Your Offer is an Easy Yes

18:20 Final Tips for a Successful Black Friday

20:30 Conclusion and Next Steps

Hey there! I’m Kate from Hello Funnels, and in this episode of my Doing It Online Business podcast, I’m excited to share the three systems that keep my sales rolling while I’m away on holidays.

After years of stressing over business during family vacations (yes, sneaking laptop checks at the beach!), I’ve finally nailed these strategies to grow my business effortlessly.

I’ll break down each system—like my content engine (don't have one? Be sure to grab my 7-Day Payday), profit funnel, and evergreen launch campaigns—and show you how they work together to bring in sales 24/7.

Trust me, it’s a total game-changer! I’ll also toss in a bonus tip on planning holidays strategically and point you to my free masterclass for all the templates to steal these setups.

Let’s jump in and set up your business to thrive while you sip cocktails on your next getaway!

00:00 The Reality of Running a Business

01:24 Preparing for a Family Vacation

03:07 System 1: The Content Engine

04:22 Maximizing the Content Engine

07:01 System 2: The Profit Funnel

10:10 System 3: Monthly Evergreen Launch Campaigns

11:18 Running Your Business on Autopilot

13:21 Conclusion and Masterclass

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share the scoop on micro-magnets and how they’re revolutionizing list growth in 2025.

After years of testing (and yeah, some epic fails), I’ve nailed down a simple 20-minute-a-week strategy that’s exploding my email list and social media following like crazy.

I’ll break down the old-school lead magnet mistakes I used to make and reveal my secret weapon: micro-magnets that boost engagement and reactivate my audience.

Trust me, it’s a total game-changer! Plus, I’ll give you a peek at my Automate It challenge where you can grab my proven funnel templates to skyrocket your sales.

Let’s jump in and supercharge your list and socials with this micro-magnet magic!

00:00 The Problem with Traditional Lead Magnets

01:19 Boosting Social Media Engagement with Lead Magnets

02:18 The ManyChat Funnel Trend

03:27 Real-Life Success with Micro Magnets

04:33 Lead Magnets in 2025: Beyond List Building

06:44 The Shift from Mega Magnets to Micro Magnets

08:40 The Old Way vs. The New Way of Lead Magnets

09:28 The Problems with Big Lead Magnets

12:31 Introducing Micro Magnets

16:07 The 20 by 20 Rule for Micro Magnets

17:42 Leveraging AI for Micro Magnet Creation

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my 2025 playbook for starting an online course business from scratch.

After years of building my business (and yes, a few messy restarts), I’ve figured out the exact steps to rebuild from zero and turn it into a profitable venture fast.

I’ll break down the three profitable problems I’d focus on and reveal my mini funnel strategy to grow your audience and sales without breaking the bank.

Trust me, it’s a total game-changer! I’ll also give you a peek at my Automate It challenge coming in September, where I’ll hand over all the AI prompts and templates to kickstart your 2025 success.

Let’s jump in and build your online course empire from the ground up together!

00:00 The Changing Landscape of 2025

01:39 Identifying Profitable Problems

03:14 Forever Human Problems

04:59 Navigating Change and Disruption

06:46 Human Connection and Experiences

12:24 Validating Your Idea

13:48 Building Your Mini Funnel

18:57 Conclusion and Next Steps

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast I'm spilling the beans on how to AI-proof your course business with three smart strategies using AI itself—perfect if you’re a course creator or coach looking to stay ahead without stress.

After diving deep into AI tools for years, I’ve crafted a system that boosts my profitability and client experience, and now I’m sharing my top picks like custom AI agents—plus, grab my free AI guide to start transforming your business without a steep learning curve.

Let’s jump in and find out how AI enhances can enhance your client experiences and your profit.

01:38 Increasing Profitability with AI

03:59 Enhancing Client Experience with AI

06:40 Real-Life Examples of AI in Action

11:08 Creating a Competitive Edge with AI

11:49 Speed and Efficiency: The New Norm

13:17 Leveraging AI for Rapid Growth

15:01 Conclusion: Start Small, Think Big