Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ------ CHAPTERS: 00:00 Introduction 02:15 Meet Carly McMillen 04:00 Does PPC help with Organic Ranking? 06:30 The "Customer Happiness" Index 9:35 Why SEO Doesn't Always Work 13:37 How PPC can sometimes HELP your organic rank 20:52 How PPC can sometimes HURT your organic rank 22:45 Using Deals to boost organic rank 28:17 Testing and Re-testing your keyword ranking strategies 34:19 Does Amazon like you? 37:55 Ranking strategies with Helium 10 40:00 Final Thoughts and Conclusion ▶️ Connect with Carly: LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/ Carly's Website: https://www.ppcfarm.com/ Email: carly@ppcfarm.com 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness