That Amazon Ads Podcast  By  cover art

That Amazon Ads Podcast

By: Stephen Noch and Andrew Bailiff
  • Summary

  • There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
    Stephen Noch and Andrew Bailiff
    Show more Show less
Episodes
  • How Often Should You Optimize Bids on Amazon PPC?
    Apr 23 2024

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

    ---------

    00:00 Introduction

    02:21 Optimizing Bids: How Often Should You Do It?

    03:17 The Nuances of Bid Optimization

    12:20 Understanding Optimization Frequency and Its Impact

    16:55 The Importance of Timing and Time Frames in Bid Optimization

    21:38 Special Considerations for New Campaigns and High AOV Products

    32:54 The Philosophy of Doing Nothing: When Not to Optimize

    38:00 Closing Thoughts


    🔗Connect with Stephen & Andrew:

    Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/


    🎙️Follow That Amazon Ads Podcast:

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast


    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    Show more Show less
    39 mins
  • Understanding Amazon Vendor Central Dynamics with Josh Cowan
    Apr 16 2024

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

    ----

    Today, we’re diving into the world of Vendor Central with former Vendor Manager and true expert, Josh Cowan.

    We’ll be discussing many of the challenges facing Amazon Vendors and provide some thoughts on when it might be time to make the switch from Vendor to Seller.


    ▶️ Connect with Josh:

    LinkedIn: https://www.linkedin.com/in/joshuatcowan/


    🔗Connect with Stephen & Andrew:

    Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/


    🎙️Follow That Amazon Ads Podcast:

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    Show more Show less
    37 mins
  • Should You Be Running TikTok Ads? The Opportunities and Risks for Amazon Brands with Eric Martindale
    Apr 9 2024

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

    ----

    Get ready to dive deep into the world of TikTok ads with Eric Martindale, founder and CEO of Elite Commerce Group.

    Explore the benefits, challenges, and strategic approaches to utilizing TikTok for brand growth. From privacy concerns to the vibrant user engagement on the platform, you’ll gain valuable insights into navigating TikTok's ad ecosystem and how to make TikTok ads work for your brand.


    CHAPTERS:

    0:00 - Introduction

    2:10 - Demystifying TikTok Ads and User Engagement

    5:45 - TikTok's Privacy Concerns and Market Dynamics

    8:30 - Eric Martindale's Journey from Marine Corps to E-Commerce

    12:55 - Transitioning to TikTok and Understanding TikTok Shop

    16:20 - Strategic Approaches to TikTok Creative Content

    19:00 - Insights on Driving Sales through TikTok Ads

    22:30 - Eric Martindale's Thoughts on Future Marketing Trends

    25:45 - Exploring Omni-Channel Marketing Strategies

    28:10 - Closing Remarks and Eric’s Contact Information


    ▶️ Connect with Eric:

    LinkedIn: https://www.linkedin.com/in/eric-martindale-amazonagency/

    Elite Commerce Group: https://www.elitecommercegroup.com/


    🔗Connect with Stephen & Andrew:

    Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/


    🎙️Follow That Amazon Ads Podcast:

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    Show more Show less
    49 mins

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