• Confessions of an (Ideal) Prospect: What People REALLY Look For When Hiring a Service Provider

  • May 22 2024
  • Length: 17 mins
  • Podcast

Confessions of an (Ideal) Prospect: What People REALLY Look For When Hiring a Service Provider By cover art

Confessions of an (Ideal) Prospect: What People REALLY Look For When Hiring a Service Provider

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  • Summary

  • With a pressing need for a new bookkeeper, I recently found myself on the other side of the sales table, navigating the maze of accountants, bookkeepers & CPAs pitching me their services.

    And going through my own process as a "prospect" revealed some key reminders about how you and I should be marketing and selling to our ideal clients online.

    What You'll Discover:

    🔄 00:18 - The invaluable strategy of reverse engineering your customer's journey to enhance your sales approach.

    🌐 01:11 - How establishing a robust network and becoming a referral magnet can elevate your visibility and credibility in any niche.

    📚 02:36 - My secret sauce to transforming clients into a powerful referral network using simple content marketing strategies.

    🌟 04:34 - Techniques to accumulate social proof that boosts your organic reach and credibility on platforms like Amazon and LinkedIn.

    🧑‍💼 06:41 - How we evaluate each other online + the crucial role a compelling personal brand plays in winning trust.

    📈 09:32 - The pivotal moments of sifting through LinkedIn profiles and job postings, revealing what really resonates with prospects today.

    Also, grab a free digital copy of my book 📚 Content Marketing Made Easy! to dive deeper into building effective marketing funnels + creating that connective tissue between free content and genuine engagement.

    This episode is a must for anyone looking to refine their approach to marketing, sales, or customer engagement through real-world, relatable experiences!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template
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Marketing Economics
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