Best Story Wins By cover art

Best Story Wins

By: Column Five
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  • Summary

  • Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential.

    Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

    Welcome to Best Story Wins!
    Column Five
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Episodes
  • Ep. 28 Erik Martin of Midjourney

    Ep. 28 Erik Martin of Midjourney
    May 16 2024
    As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth?

    This week we are joined by Erik Martin, Head of Community at Midjourney, as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product development to create meaningful user experiences..

    We also discuss:
    • Erik’s extensive experience in building communities from Reddit to Midjourney
    • Insights into how Midjourney operates to produce AI-generated images in a co-creative environment
    • How community stories contribute to consolidating a brand's identity
    • Why transparency and direct engagement with the community are crucial for growth and feedback
    • The importance of understanding the process of community building at the smaller, human scale
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    57 mins
  • Ep. 27 Bryan Saftler of Databricks

    Ep. 27 Bryan Saftler of Databricks
    May 2 2024
    Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?

    In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.

    We also discuss:
    • The business impact of the democratization of insights across teams.
    • How to incorporate nuances in messaging for the stages of the sales funnel.
    • The evolution of social media platforms towards video content and its implications in building brands.
    • And much more!
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    1 hr and 5 mins
  • Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)

    Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)
    Apr 18 2024
    Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?

    In this episode, we are joined by Sam Oshin, Senior Director, Brand and Marketing Design at GitHub. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey.

    We also discuss:
    • Finding the balance between personal values, family commitments, and professional advancement.
    • The hurdles of crafting a message that resonates with both enterprise buyers and individual developers.
    • The significance of brand authenticity and ongoing innovation in connecting with technical audiences.
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    47 mins
Leadership Marketing Career Success Economics
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