Amplify Your Business  By  cover art

Amplify Your Business

By: Amplomedia
  • Summary

  • Amplify Your Business is a weekly glimpse into the business tactics, challenges, and successes of entrepreneurs—hosted by CEO & Founder of Amplomedia, Lance Johnson. Real humans, real advice, delivered straight to your feed once a week.
    Copyright 2022 All rights reserved.
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Episodes
  • Cultivating Exceptional Leadership with Corinne Mason
    Apr 10 2024

    Welcome to yet another engaging episode of Amplify Your Business. Today, we're privileged to have Corinne Mason, Partner at Summit Leadership Partners, who is committed to shaping leaders in mid-market businesses. Despite our usual focus on smaller ventures, this episode delivers invaluable leadership development insights that can benefit entrepreneurs of all scales.

    With a wealth of entrepreneurial experience spanning over a decade, Corinne emphasises the growth of leadership style, comprehending marketing and communications, fostering creativity, and maintaining focus on organisational expansion. In this enlightening conversation, she provides insights on the hurdles mid-market enterprises face, particularly those backed by private equity, and the immense pressures they cope with to achieve exceptional year-over-year growth.

    Our discussion focuses on building resilient leadership structures, where Corinne underscores their firm's focus on personal development, team efficacy, and considerations surrounding strategic human capital. The primary goal: to help leaders scale up and align with the quick-paced growth of their organisations.

    Besides demystifying what leadership entails in fast-growing, high-stakes business environments, Corinne offers timeless advice pertinent to all leaders, irrespective of the size or industry of their ventures. Dive into this absorbing conversation and discover the secrets of exceptional leadership that can catapult your enterprise towards exponential growth!

    Leadership Styles of Prominent Business Figures & Insights on Organisational Growth

    Delve into this exhilarating episode where we explore successful leadership secrets in diverse sectors. From emphasising emotional intelligence and discipline as leadership pillars, to highlighting common leadership pitfalls like failing to delegate or maintaining a singular vision. Furthermore, we elucidate on change in leadership styles as organisations grow, necessitating leaders to put faith and support in their executives.

    This episode also enlightens listeners on the pivotal role of systems and infrastructures in scaling a business, offering a unique perspective into the leadership styles of famous business personalities such as Elon Musk.

    From HR Specialist to Entrepreneur: Corinne Mason's Journey to Promote Equity in Leadership

    In this enlightening podcast episode, we are joined by Corinne Mason, PhD. Despite facing personal obstacles, Corinne decided to co-found her own venture? She aims to influence positive change and champion more equity, particularly for women in leadership roles. Reflecting on her journey, Corinne emphasizes the role of entrepreneurship as an agent for change and offers candid advice on effective team management and communication.

    If you wish to connect with Corinne, you can find her on the Summit Leadership Partners' website or LinkedIn. Get ready for a treasure trove of knowledge and inspiration from Corinne’s experiences and wisdom in leadership and entrepreneurship as you tune into this exceptional episode.

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    44 mins
  • Redeeming Work: A New Approach to Entrepreneurship and Business Design
    Feb 14 2024

    In this episode of Amplify Your Business, we sit down with Dan Rogers, an entrepreneur who brings an entirely fresh perspective to the table. The conversation dives deep into the foundational principles every entrepreneur must consider to succeed truly.

     

    In the heart of the discussion, Rogers, the CEO and owner of WorkP2P, emphasizes the importance of a clear and articulate vision, which he believes is crucial for a business's growth. Transitioning to the practicalities, the episode sheds light on the distinction between designing a company as a societal system rather than the traditional corporate model. Dan elaborates on the success of his own company, which stopped outbound marketing and now thrives on inbound interest thanks to a focus on building trust and adding value without a hard sell.

     

    To learn more about WorkP2P, visit https://workp2p.com/

     

    00:00 Intro

    00:00 Three things every entrepreneur should know. 

    06:27 Why the traditional corporate model is flawed

    09:42 WorkP2P and their mission to redeem work

    12:23 How COVID-19 impacted business

    14:00 Getting paid to practice beats working to get paid.

    16:52 Sharing programs with smaller companies and individuals.

    17:32 Stopping outbound sales as everything started coming inbound.

    19:56 Trust and reciprocity are key in building relationships with customers.

    23:48 Starting a consultancy business to help with sales & marketing

    24:14 Dan Rogers explains the value of creating before taking

    25:18 The importance of understanding how money moves

    31:35 Pushing a business to its limits

    32:17 The purpose of a societal system in developing community

    36:19 Letting go of customers to align with the company's vision

    38:05 Designing systems to incorporate essential elements

    39:12 Importance of facing reality and accepting the truth

    40:02 Pulling reality in rather than pushing it out

    43:49 Outro

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    45 mins
  • The Challenges of Entrepreneurship and Transitioning Out of Business
    Feb 7 2024

    In this episode of Amplify Your Business, we're joined by Erika Anderson from the picturesque landscapes of Spain. Erika shares her profound insights on entrepreneurship, the critical importance of vision, and the intricate journey of transitioning from full-time leadership to a semi-retired role. This conversation unveils the essence of entrepreneurial resilience, strategic decision-making, and personal growth.

     

    Erika Anderson is a seasoned entrepreneur and the founding partner of Proteus International, a company specializing in leadership development, executive coaching, and organizational transformation. With a career spanning over three decades, Erika has established herself as an authority on helping individuals and organizations clarify and move toward their aspired futures. She has authored a number of books focused on leadership and change management and currently splits her time between New York and Spain.

     

    To learn more about Proteus International, visit https://proteus-international.com/ 

     

    00:00 Intro

    00:57 The importance of having a clear vision for your business

    02:23 Being a fair witness and maintaining objectivity as an entrepreneur

    03:57 The significance of having enough capital for your business

    05:10 Challenges of scaling a business and managing capital

    08:57 Gathering data and testing market demand before developing a product

    12:26 Summary of the book "Be Bad First.”

    13:37 The three practice areas of Proteus

    19:27 Erika's transition to semi-retirement and operating Proteus from Spain

    22:10 Advice for transitioning and trusting partners

    24:44 Importance of clear roles and regular check-ins

    29:48 Identifying what you love about your work.

    31:53 Erika’s biggest challenge

    39:36 How to connect with Erika Anderson

    40:01 Find Erika's books on Amazon

    40:35 Outro

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    41 mins

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