A majority of products fail each year, though the percentage of these products keeps changing, the reason behind this is very common. 

Marketing Myopia is a concept which focuses on immediate or short-term growth strategies instead of taking care of the needs and wants of the customers. It is a very common mistake brand make as they are more concerned about profits and sales of the company, rather than the customer experience. 

This video talks about the concept of marketing myopia, its causes, and how companies like Kodak, Blackberry, Nokia were ruled out of the market. 

As more and more people are giving attention to the climate crisis, brands are also taking steps towards conserving the environment and are going ‘Green’.In this episode, we are diving into one of the main forms of marketing which is growing day by day, which is Green marketing.It is the marketing of eco-friendly products and services. It is also defined as the practice of developing and advertising products based on their real or perceived environmental sustainability.

How do brands form a connection with their audience or how do they know exactly what their customers want?

The answer to all these questions is Neuromarketing!

Neuromarketing forms the bridge between brands and consumers’ minds. Neuromarketing, in simpler words, is a brand’s attempt to understand consumer psychology.

Neuromarketing is present around us in ways that we are not even aware of.

In today’s episode, we have discussed how Neuromarketing can be defined as a marketing tool to do market research and make consumer-centric decisions.

TIMESTAMPS

0:00-0:17 Preview

0:18-0:46 Introduction

0:47-1:10 What is Neuromarketing?

1:11-1:37 How does it work?

1:38-3:10 Neuromarketing tools

3:11-3:32 Pros of Neuromarketing

3:33-4:10 Cons of Neuromarketing

4:11-4:30 Neuro Marketing going mobile

4:31-5:12 Examples of Neuromarketing

5:13-5:39 Conclusion

5:40-6:01 Outro

Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend.

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