• Why are brands so focused on their product's environmental benefits? | E21 | Advertere TV Explains

  • Nov 29 2021
  • Length: 5 mins
  • Podcast
Why are brands so focused on their product's environmental benefits? | E21 | Advertere TV Explains By cover art

Why are brands so focused on their product's environmental benefits? | E21 | Advertere TV Explains

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  • Summary

  • As more and more people are giving attention to the climate crisis, brands are also taking steps towards conserving the environment and are going ‘Green’.In this episode, we are diving into one of the main forms of marketing which is growing day by day, which is Green marketing.It is the marketing of eco-friendly products and services. It is also defined as the practice of developing and advertising products based on their real or perceived environmental sustainability.
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