A majority of products fail each year, though the percentage of these products keeps changing, the reason behind this is very common. 

Marketing Myopia is a concept which focuses on immediate or short-term growth strategies instead of taking care of the needs and wants of the customers. It is a very common mistake brand make as they are more concerned about profits and sales of the company, rather than the customer experience. 

This video talks about the concept of marketing myopia, its causes, and how companies like Kodak, Blackberry, Nokia were ruled out of the market. 

As more and more people are giving attention to the climate crisis, brands are also taking steps towards conserving the environment and are going ‘Green’.In this episode, we are diving into one of the main forms of marketing which is growing day by day, which is Green marketing.It is the marketing of eco-friendly products and services. It is also defined as the practice of developing and advertising products based on their real or perceived environmental sustainability.

How do brands form a connection with their audience or how do they know exactly what their customers want?

The answer to all these questions is Neuromarketing!

Neuromarketing forms the bridge between brands and consumers’ minds. Neuromarketing, in simpler words, is a brand’s attempt to understand consumer psychology.

Neuromarketing is present around us in ways that we are not even aware of.

In today’s episode, we have discussed how Neuromarketing can be defined as a marketing tool to do market research and make consumer-centric decisions.

TIMESTAMPS

0:00-0:17 Preview

0:18-0:46 Introduction

0:47-1:10 What is Neuromarketing?

1:11-1:37 How does it work?

1:38-3:10 Neuromarketing tools

3:11-3:32 Pros of Neuromarketing

3:33-4:10 Cons of Neuromarketing

4:11-4:30 Neuro Marketing going mobile

4:31-5:12 Examples of Neuromarketing

5:13-5:39 Conclusion

5:40-6:01 Outro

Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend.

-----------------------------------------------------------------------------------------------

Subscribe to our channel for more insightful content: https://www.youtube.com/channel/UCO-pBm48XMavz3qud5szFTg

You can reach us at: info@advertere.org

Check out Advertere: The Marketing Society

Instagram: https://www.instagram.com/advertere.tms/

LinkedIn: https://www.linkedin.com/company/advertere-tms

Sharing sensitive information with employees? No company in its sane mind would do it, right?

Well, we have a rule breaker: Netflix.

Ever wondered what is the secret sauce to their successful run in the streaming industry or how they compete at such a significant pace?

Here, you'll find all your answers!

Welcome to yet another episode of Advertere TV.

In today's episode, we'll be covering some more steps that the company takes to strengthen and retain their culture.

Moving on to why Netflix thinks 'sharing sensitive information with employees' is a good move and lastly the infamous 'The Keeper Test.'

Well, if your partner is a keeper or not, we don't know. But let's find out if Netflix is.

----------------------------------------------------------------

00:00- Introduction

00:29- Concluding previous part

01:08- Strengthening the Culture

01:52-Unusual culture at netflix

02:46- Decentralised decision making

03:50- Culture Reinforcement

05:43-Healthy performance reviews

06:17-More freedom to employees

08:15- Conclusion

09:33- Outro

------------------------------------------------------------------------

Watch this episode on Youtube: https://youtu.be/6IRvgbD29cQ

Subscribe to our channel for more insightful content: https://youtube.com/channel/UCO-pBm48XMavz3qud5szFTg

You can reach us at: info@advertere.org

Check out Advertere: The Marketing Society

Instagram: https://www.instagram.com/advertere.tms/

LinkedIn: https://www.linkedin.com/company/advertere-tms

#adverteretv #adverteretvexplains #adverteretvsnippets

Are you a beginner? Heard all the fuss about Bitcoin and Doge but don't know what it is all about?

Advertere TV brings you this eye-opening interview with CA Aishwary Gupta, a decentralized finance expert, who will break down cryptocurrency in layman's language and will clear all your doubts along the way.

We will also dive into the associated risks and potential benefits of cryptocurrency and different types of it; answering all the how's and when's related to investing and what precautions you can take.

A step by Advertere Tv to guide you through the journey of cryptocurrency.

If you enjoyed today's episode, please feel free to like and subscribe as it motivates us to make more new and fresh content for you. Hope you enjoy it!

Advertere TV Interviews is a segment where we invite bright minds for a conversation and try to pick their minds on areas in which they specialise. We try to derive the most valuable experiential insights and practical advice so that you guys, the listeners, can apply them and reap the rewards.

----------------------------------------------------------

-Newsletter: https://wa.me/message/A247J3KK4O5UM1

- Paid Blockchain Fundamentals course: Understand the technology powering the ecosystem of cryptocurrency: https://www.skill91.com/s/store/courses/description/5fc87b3a0cf2cde411028842--Blockchain-Fundamentals?affCode=IMMFHR

- Decentralised Finance: https://www.skill91.com/s/store/courses/description/605ee9210cf2ee8ac45c4bea--Decentralised-Finance-Applications-of-Smart-Contract?affCode=IMMFHR

- Free Cryptocurrency Course: Subscribe to the newsletter and by the end of this month, you will have the course delivered to you.

- LinkedIn: CA Aishwary Gupta | https://www.linkedin.com/in/aishwary1992/

-----------------------------------------------------------

TIMESTAMPS

0:00 – What to look in a cryptocurrency?

5:13 – Does history matters?

5:54- Advice for newbies

8:05 – Is it the right time to invest in bitcoin?

9:07 – How to avoid volatility

10:51- Is crypto a medium of exchange?

12:51 – Disadvantages of Crypto

13:38- Tip culture in crypto

17:03- effect of china

19:34- Let’s talk about different exchanges

24:23- Hardware wallets

26:47- How much should a beginner invest?

28:11- Projects to look out for

30:25- courses

31:46- Final piece of advice

33:43 – Disclaimer

Subscribe to our channel for more insightful content: https://youtube.com/channel/UCO-pBm48XMavz3qud5szFTg

Watch the video on YouTube: https://youtu.be/sZ4kiyzxS8A

Watch Part 1 on YouTube: https://youtu.be/y8tw09P9UA8

You can reach us at: info@advertere.org

Check out Advertere: The Marketing Society

Instagram: https://www.instagram.com/advertere.tms/

LinkedIn: https://www.linkedin.com/company/adve...

#adverteretv​ #adverteretvexplains​#adverteretvsnippets​ #advertereinterviews

Are you a beginner? Heard all the fuss about Bitcoin and Doge but don't know what it is all about?

Advertere TV brings you this eye-opening interview with CA Aishwary Gupta, a decentralized finance expert, who will break down cryptocurrency in layman's language and will clear all your doubts along the way.

We will also dive into the associated risks and potential benefits of cryptocurrency and different types of it; answering all the how's and when's related to investing and what precautions you can take.

A step by Advertere Tv to guide you through the journey of cryptocurrency.

If you enjoyed today's episode, please feel free to like and subscribe as it motivates us to make more new and fresh content for you. Hope you enjoy it!

Advertere TV Interviews is a segment where we invite bright minds for a conversation and try to pick their minds on areas in which they specialise. We try to derive the most valuable experiential insights and practical advice so that you guys, the listeners, can apply them and reap the rewards.

-Newsletter: https://wa.me/message/A247J3KK4O5UM1

- Paid Blockchain Fundamentals course: Understand the technology powering the ecosystem of cryptocurrency: https://www.skill91.com/s/store/courses/description/5fc87b3a0cf2cde411028842--Blockchain-Fundamentals?affCode=IMMFHR

- Decentralised Finance: https://www.skill91.com/s/store/courses/description/605ee9210cf2ee8ac45c4bea--Decentralised-Finance-Applications-of-Smart-Contract?affCode=IMMFHR

- Free Cryptocurrency Course: Subscribe to the newsletter and by the end of this month, you will have the course delivered to you.

TIMESTAMPS

0:00 – INTRO

2:37 – PURPOSE OF CRYPTOCURRENCY

8:43- WHAT IS BLOCKCHAIN?

15:05 – PRESENT SITUATION CRYPTO

20:43 – INFLATIONARY AND DEFLATIONARY CURRENCY

28:01- DON’T LOOK FOR TRENDS

30:53 – FUTURE OF CRYPTOCURRENCY

33:30- TRULY DECENTRALIZED PLATFORM

36:52- POTENTIAL OF ETHEREUM

---------------------------------

Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretv?sub_confirmation=1

Watch the video on youtube: https://youtu.be/y8tw09P9UA8

You can reach us at: info@advertere.org

Check out Advertere: The Marketing Society

Instagram: https://www.instagram.com/advertere.tms/ 

LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/

#adverteretv​ #adverteretvintervie​w #adverteretvsnippets​