BONUS EPISODE – We’re headed to the mile high city for the 2024 Event & Venue Marketing Conference (EVMC) and taking you along for the ride with a preview of this year’s sold out conference.

🥳 Joining us in Denver? Listen along as you pack your bags for important tips and useful advice to make your adventure to the Rockies a smooth one. Dave and Paul are joined by former guest and current EVMC President, Kim Allen (Director of Arena Marketing at Golden 1 Center), as the three talk through every aspect of the conference, including: dress attire, tips for first-timers, evening events, can’t-miss sessions, and what to expect with the conference’s new name. Consider this your audio KBYG for EVMC 2024. We also talk about the live podcast episode that will be recorded at the conference, featuring Chad Brown, NFL & NCAA Champion, Sports Commentator, and Entrepreneur.

☹️ Not joining us in Denver? We’ll miss seeing you, but this episode is a great way to find out what EVMC is all about. You’ll get a taste of what you’re missing and hopefully join us next year for EVMC 2025!

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ADVENTURES IN VENUELAND

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Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Grab your magnifying glass and inspector hat and join us on this adventure as we investigate the live experience with this episode’s guest, Bret McCormick, Facilities, Fan Experience, & Ticketing Beat Reporter for Sports Business Journal (SBJ). Bret, who is based in Charlotte, but travels a dozen or so times a year to various venues, tells us what it’s like covering the live experience and some general trends he is seeing. We discuss two areas where he’s seeing ground-shaking changes – European soccer stadiums and college sports venues. We deep dive into interesting innovations in ticketing and fan experience. Bret tells us how he approaches venue coverage by treating them as if they are alive, visiting the districts and cities that call them home, and looking at things that make them unique. We discuss some of the most interesting changes and innovations coming to the Intuit Dome, and how it’s upending current trends with truly unique features and a fascinating approach to fan engagement. Whether it’s sustainability, wrap-around video screens, or biometric data, we discuss the future of venues and how innovation is moving the industry forward, sometimes forcefully, and setting new bars for what fans are coming to expect from the live event experience. If you’re a venue nerd like us, a glutton for innovation, and want to hear some tips for pitching a great story, you’ll love this episode.

Bret McCormick: LinkedIn | Email
Sports Business Journal: Facebook | X/Twitter | Instagram | LinkedIn

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Rocket City meets Music City as we talk with Olivia Christian, Marketing Director for tvg hospitality – a hospitality group that focuses on fan and artist experiences. Olivia tells us all about tvg’s flagship and first U.S. venue, The Orion Amphitheater in Huntsville, AL, which is an 8,000 capacity greek-inspired amphitheater which opened in spring 2022. In addition to hosting many national touring shows, the venue focuses on being the “third space” for people (after home and work) with a huge focus on community and cultural events, sustainability practices, and hospitality for everyone visiting. The venue’s focus on sustainability includes zero waste to landfills, a reusable cup program (reused over 500,000 cups since opening!), and allowing water bottles with water stations throughout the venue. They also have an artist garden with fruits, vegetables, and herbs that are used as garnish for drinks and used in food as well as a special bar named “Carbon” which donates $1 from every purchase to Tennessee Riverkeeper to protect rivers by enforcing environmental laws and educating the public. We chat with Olivia about her history in live events, which includes runs at Ryman Auditorium, War Memorial Auditorium, Tennessee Performing Arts Center, and promoter National Shows 2 (NS2). Enjoy this fun, informative episode that’s sure to inspire you to follow your passion, buck venue stereotypes, and have a greater appreciation for a good marketing mix.

Olivia Christian: LinkedIn | Email
tvg hospitality: Facebook | Instagram | LinkedIn
The Orion Amphitheater: Facebook | Instagram

––––––

ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.