On last week’s episode we talked about the concept of businesses that can be seen as boring, but are very profitable. One of the key things with those businesses is that they are indispensable to their customers.

Over the years we’ve talked about the struggles with digital analytics, and while there has been progress, it’s still not seen as indispensable to a business. Why is that? What does it mean for something to be indispensable? What does a digital analytics team need to do to be indispensable to a business?

On this week’s episode of the 33 Tangents podcast, Jim and Jason continue their conversation with the theme of “boring yet profitable” businesses focusing on being integral to customer’s lives and digital analytics practices. They discuss behaviors within analytics practices that often prevent those teams from being seen critical to the success of the business and how to remedy that.

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