What’s up everyone, today we have the pleasure of sitting down with Mandy Thompson, CEO and Co-Founder of Digital Reach. Summary: Mandy shares powerful mindsets and practical frameworks for marketers aiming to future-proof their careers in the complex galaxy of martech mixed up with AI, data privacy, and genuine customer engagement. We cover the art of documentation to avoid feeling like you’re in an Indiana Jones adventure sifting through digital cobwebs from ghosts of marketers past when you dive into a company’s martech setup. We also examined the use of intent data, urging a balanced approach that respects privacy. She highlighted her practical use of virtual whiteboarding to pre-plan automations and using ChatGPT for marketing automation use cases. Most importantly, Mandy shared how blending personal authenticity with professional savvy creates genuine connections, far more valuable than superficial likes on social media. About MandyMandy started her career plunging into entrepreneurship launching an Advocacy and Consulting firm where she ran Marketing and sales for 3 successful years, growing the team to 25 people and crossing 1M in rev in the first yearShe later sold everything she owned and went out on her own traveling the world as a digital nomad – freelancing as a copywriter and a web developer. She developed and produced an online course that generated 7 figure returnsShe co-founded Digital Reach, a digital agency where she spent 8 years focused on sales and account management, before becoming CEO where she’s spent the last 3.5 years growing the agency 300% YOYShe’s a member of Pavilion and RevGenius, she’s also a Treasurer Board of Directors at the New Mexico Psychedelic Science SocietyFinding Your True Self in the WorkspaceMandy shares a piece of her life with us, a story that's as much about the tattoos on her skin as it is about the unseen marks her experiences have left. It's a peek into the life of someone who's part of the LGBTQIA+ community, a proud woman in a world that still wrestles with equality, and a professional who's dared to blur the lines between her personal and professional selves. Her story isn't just hers alone; it echoes the journeys of many who feel like they're juggling multiple identities, trying to find a spot where they fit in without having to compromise on who they truly are.She talks about starting with what's comfortable and pushing the boundaries from there. It's like dipping your toes into the ocean to gauge the temperature before plunging in. Mandy found that the more she shared, the more she discovered people who were like her or, at the very least, people who were open to embracing her totality without judgment. Her tale is a reminder that often, our fears of rejection are far greater than the reality of it.The pandemic, for all its chaos, played a surprising role in Mandy's life. It pushed the professional world into a more authentic space, where business suits met bedroom backgrounds in Zoom calls. For Mandy, it was a time when the digital nomad lifestyle she had always embraced suddenly became the norm. The shift wasn't just about work cultures becoming more accepting of remote work; it was about the world getting a glimpse into the personal lives of its workforce, making everyone a bit more human.Mandy's discussion about the intersecting circles of our personal and professional lives—how we must find that sweet spot where we can be true to ourselves while still rocking our roles at work—is insightful. She doesn't shy away from dressing up for an important client meeting, not as a betrayal to her identity, but as a nod to the professional context. It's about knowing when and how to showcase different facets of ourselves, a dance between being authentically us and professionally adaptable.Key takeaway: Embracing your full self at work is less about a grand revelation and more about small, confident steps towards being true to who you are. For marketers, this means understanding that your personal story and how you choose to share it can become your strength, allowing you to connect on a more genuine level with your audience, colleagues, and industry at large. It's about finding your voice in a way that resonates with both who you are and who you aspire to be professionally.Genuine Connections Over Likes on SocialMandy's got a point that'll make you rethink your whole LinkedIn strategy. It's easy to fall into the trap of thinking you need to blend in to get ahead. You know the feeling, scrolling through your feed and it's like everyone's marching to the beat of the same drum. But Mandy's here to tell us that's not where it's at. The real magic happens when you break from the pack and share what makes you, well, you. It's not about racking up likes or followers. It's about striking a chord with the people who get you.She's pretty clear on one thing: chasing popularity isn't the goal. Imagine reaching your career milestones, not because ...
