The Rethink Marketing Podcast By cover art

The Rethink Marketing Podcast

By: Colin Jeffries & Paul Frodge
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  • Summary

  • Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The Rethink Marketing Podcast is a quick hitting punchy conversation focused on "rethink" and questioning how we are doing things. Each week your hosts Colin Jeffries and Paul Frodge open up conversations on brand, strategy, advertising, sales, ad-tech, growth, tactical execution, emerging trends and more. They are joined by industry experts with insider, influencer or celebrity status. This is where we all step outside the echo chamber and rethink everyday assumptions around marketing and sales. When you’re ready to rethink marketing and sales, dive in with us! If you haven’t been promoted to Chief Marketing Officer or Chief Revenue Officer within six months of listening to the Rethink Marketing Podcast, we’ll give you a full refund! Email us at: take5@reed5group.com Or visit us at www.therethinkmarketingpodcast.com
    © 2023 The Rethink Marketing Podcast
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Episodes
  • The Better Track for Your Career: Agency Side or Brand Side?

    The Better Track for Your Career: Agency Side or Brand Side?
    Apr 23 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, while brand side workers tend to develop much deeper expertise, influence strategy to a greater degree, and have more control. Networking, mentorship, and understanding key performance indicators are key in both settings. What matters more to you--title and expertise or a portfolio of brands you've impacted? Chapters: 00:00 Introduction and Overview 05:20 The Advantages of Starting on the Brand Side 07:29 The Advantages of Working Agency Side 08:46 Understanding Key Performance Indicators in Marketing 09:21 Where Do You Want Your Career to Go? 11:15 Conclusion The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver

    Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver
    Apr 16 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it has changed his outlook on life and leadership. He shares his own journey of leadership founded in integrity, transparency, and consistency. He also discusses the role of grassroots engagement in building a strong culture and inspiring employees. Deke highlights the importance of meeting the next generation of leaders where they are and providing hope and inspiration. It's a can't miss conversation for anyone who wants to inspire or cause positive change! Chapters: 00:00 - Introduction and Background of Deke Copenhaver 02:08 Overcoming Adversity: How Cancer Changed My Perspective 06:41 Grassroots Engagement and Building a Strong Culture 12:43 Meeting the Next Generation of Leaders Where They Are 23:10 Applying Leadership Principles in Marketing 27:42 Rethinking Leadership and Engaging the Next Generation 33:03 Writing a New Book: Providing Hope and Inspiration 37:47 Conclusion and Final Thoughts The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • Personalization vs. Segmentation

    Personalization vs. Segmentation
    Apr 9 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation and improve customer loyalty with personalization? Chapters: 00:00 Introduction: The Role of Personalization 02:59 Pros and Cons of Personalization 05:45 Segmentation vs. Personalization 07:30 Customer Loyalty and Personalization 09:26 The Role of Technology in Personalization 12:33 Influencer Marketing and Personalization 14:01 - Conclusion The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
Leadership Marketing Economics
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