Episodes

  • Unpredictability in This Presidential Election Year

    Unpredictability in This Presidential Election Year
    Apr 30 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we start from a defensible position and focus on the right target audience with a unique and surprising message, winning is still possible. Is the answer inbound marketing? During a political season, it may be beneficial for brands to allocate advertising dollars towards SEO, website redevelopment, and creating valuable assets that can be deployed later when attention availability is higher. All that and more on today's Rethink Marketing Podcast episode! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 mins
  • The Better Track for Your Career: Agency Side or Brand Side?

    The Better Track for Your Career: Agency Side or Brand Side?
    Apr 23 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, while brand side workers tend to develop much deeper expertise, influence strategy to a greater degree, and have more control. Networking, mentorship, and understanding key performance indicators are key in both settings. What matters more to you--title and expertise or a portfolio of brands you've impacted? Chapters: 00:00 Introduction and Overview 05:20 The Advantages of Starting on the Brand Side 07:29 The Advantages of Working Agency Side 08:46 Understanding Key Performance Indicators in Marketing 09:21 Where Do You Want Your Career to Go? 11:15 Conclusion The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
  • Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver

    Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver
    Apr 16 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it has changed his outlook on life and leadership. He shares his own journey of leadership founded in integrity, transparency, and consistency. He also discusses the role of grassroots engagement in building a strong culture and inspiring employees. Deke highlights the importance of meeting the next generation of leaders where they are and providing hope and inspiration. It's a can't miss conversation for anyone who wants to inspire or cause positive change! Chapters: 00:00 - Introduction and Background of Deke Copenhaver 02:08 Overcoming Adversity: How Cancer Changed My Perspective 06:41 Grassroots Engagement and Building a Strong Culture 12:43 Meeting the Next Generation of Leaders Where They Are 23:10 Applying Leadership Principles in Marketing 27:42 Rethinking Leadership and Engaging the Next Generation 33:03 Writing a New Book: Providing Hope and Inspiration 37:47 Conclusion and Final Thoughts The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • Personalization vs. Segmentation

    Personalization vs. Segmentation
    Apr 9 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation and improve customer loyalty with personalization? Chapters: 00:00 Introduction: The Role of Personalization 02:59 Pros and Cons of Personalization 05:45 Segmentation vs. Personalization 07:30 Customer Loyalty and Personalization 09:26 The Role of Technology in Personalization 12:33 Influencer Marketing and Personalization 14:01 - Conclusion The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
  • Is Catalytic Marketing Right for Your Business?

    Is Catalytic Marketing Right for Your Business?
    Apr 3 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and courage in constraints. How truly important are non-core investments or projects? What are some major roadblocks to embracing catalytic marketing? Chapters: 00:00 Introduction 03:02 The Three C's of Catalytic Marketing 04:11 - Clarity 07:10 - Connections 10:28 - Courage 14:30 - Implementing Catalytic Marketing 15:20 - Selling Catalytic Marketing to the C-Suite 18:09 - Conclusion The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 mins
  • Welcome to the Content Revolution

    Welcome to the Content Revolution
    Mar 27 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into factors such as search engine rankings and user engagement. How do we proactively answer customer questions, move prospects through the buying journey, and provide transparency? Chapters: 00:00 - Introduction: Wrestling with the Quantity vs Quality of Content 01:25 - Generative AI and User-Generated Content 04:00 - Finding the Balance: Quality vs Quantity 05:00 - Answering Customer Questions and Providing Transparency 06:34 - Harnessing User-Generated Content 07:19 - The Importance of User-Generated Content 09:15 - Building Online Communities 10:13 - The Power of Storytelling 11:00 - Visual and Interactive Content 13:36 - Engaging with Customers in Different Ways 14:34 - Using Analytics to Optimize Content 08:34 - Quality vs Quantity of Content 09:33 - Conclusion: The Content Revolution The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 mins
  • Going All In on Exclusivity or Accessibility

    Going All In on Exclusivity or Accessibility
    Mar 19 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achieved through limited availability, specific pricing strategies, or unique offerings. They also discuss the challenges of transitioning between exclusive and mass market strategies. It starts with organization-wide alignment and permeates market perception. How will our target audience react? Chapters: 00:00 - Introduction 01:16 - Defining Exclusivity 03:01 - Exclusivity vs. Market Share 03:58 - Differentiating Between Exclusive and Mass Market Brands 04:44 - The Role of Service in Exclusivity 06:03 - Considering Revenue Goals and Pricing Strategies 07:42 - Creating Exclusivity through Limited Supply 09:11 - Involving the Entire Organization in the Decision 11:21 - Understanding Audience Preferences 13:24 - Conclusion The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
  • When Should Marketers Stop Testing?

    When Should Marketers Stop Testing?
    Mar 12 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? How should today's marketers think about the opportunity costs of excessive testing? There is value of continuous improvement and to adapt to emerging trends, but isn't it time to rethink common assumptions and the value of testing? Chapters: 00:00 - Introduction 02:22 - Constantly Testing and Optimizing 04:44 - Striving for Perfection 06:12 - Efficiency vs. Profitability 08:48 - Intentionality in Testing 10:02 - Opportunity Cost and Global Trends 12:16 - Perfection and Continuous Improvement 13:50 - The Juice Worth the Squeeze 15:17 - Testing Beyond Advertising Campaigns 16:14 - Summary and Conclusion The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 mins