The Startup Way

How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

By: Eric Ries

Narrated by: Eric Ries

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.

In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Includes a PDF of charts and graphs from the book.

Some Good Ideas

This book has some good ideas but don't pay too much attention to the last chapter (That's where his millennial liberalism shows :P ).

Lean startup in context of corporates

I very much liked the fresh context of applying lean startup doing (established organizations). The storyline is sharp, to the point and easy to understand.

Very practical

Smart, practical and well explained. The only draw back is that he constantly says that he doesn’t want to be involved in politics and then there he goes. It would have been better not to pretend so. Everyone is entitled to their own perspective. For my family the part about the improvements in the immigration system when my daughter has had to wait more than a year for the replacement of a residency card that the government itself lost (and was never delivered to her in spite of her paying extra to safer delivery) sounds hollow.

Not a book for startups but bigger business

So I thoroughly enjoy reading Eric Ries for his other books which have been incredibly actionable. This book is not that but still incredibly interesting to consider especially if you have a growing business and want to continue your innovative culture. It was less actionable playbook than his other works and more theoretical in my opinion.

there bar was high and this cleared it

the bar set be the lean startup was high and this book cleared it. it's not as technical and does get more philosophical, but it fit. three concepts are not dogma and tools based, but practical, adaptable and flexible. thanks for pushing our boundaries.