The Second in Command

Unleash the Power of Your COO

By: Cameron Herold

Narrated by: Cameron Herold

As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own.

The Second in Command is your go-to guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right COO candidate, to successfully onboarding and working with your COO, VP Operations or Director Operations.

The Second in Command reveals the benefits a skilled COO brings to companies and explores the many ways a COO mastermind or COO forum can help grow your COO grow their skills, confidence and network. You’ll learn about the different types of COO that exists and understand the role each COO type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone.

©2023 Cameron Herold (P)2023 Cameron Herold

Great easy book that gets you into the understanding of the COO role

Cameron is one of a kind. A book based on lived experiences and true knowledge. Many stories and examples of real life COO examples. Thank you!

Direction, instructional, and practical

This book was great! I gained a lot from this book. Being a new COO, I feel like I added a lot of value in the transparency of the role, however ambiguous from the role is from company to company. I’m definitely sharing this with my CEO to help enhance our communication and effectiveness.

I highly recommend this to anyone in the COO (or-like) role or anyone wanting more guidance on how the role should be framed up 👍

Always love Cameron’s work

And the 2IC framework and ideas are a game changer. Must read for anyone looking to grow their business.

Very useful

I think is a great resource for running companies and gives you great insight of the COO role in different scenarios

Great author, average reader

The narration edits with a different tone of voice were quite jarring; otherwise it was great.