Free PR: How to Get Chased by the Press Without Hiring a PR Firm

De: Cameron Herold, Adrian Salamunovic

Narrado por: David de Vries

Duración: 4 h y 6 m

Resumen del Editor

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts.

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders.

Cameron and Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy.

In Free PR, you'll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to:

• Build your own in-house PR team
• Provide effective interviews
• Score great media coverage for free with just a few easy steps

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing, and PR is more cost effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.

You've got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself. Learn the secrets to landing tons of Free PR for your company.

©2019 Cameron Herold & Adrian Salamunovic (P)2019 Cameron Herold & Adrian Salamunovic

amazing combination of marketing and copywriting!

amazing combination of marketing and copywriting!

this is an amazing book that gives so many gems on growing a business in so many ways while teaching the principles of marketing and copywriting and so much more

Thought provoking real world insights

Very useful! It is a thought provoking listen. Great resource links as well. Well done

Great book

Great book. I actually tried getting PR for my company halfway through the book and it actually worked.

The PR Road Map we Need

I’ve been bootstrapping Ultimate Survival Tips for several years now. With two very successful Kickstarter product line launches (Tiny Survival Guide and MSK-1 Knife producing to date nearly $700,000 in sales combined). During and since the launches we have not had much PR exposure because I really did not know where to begin. “Free PR” has revolutionized my thinking and given me the road map I have been looking for for years. At the end of every chapter their encouraging words, “You Got This!” Moved me forward with a sense that I can do this. Monday my son and I start! Thank you Cameron and Adrian! Now, because of you, “I Got This!”

Very Informative

I like the fact that this book was so condensed and only contained the most pertinent information to attaining free PR.

Great book on how to leverage PR!

Amazing book. It really gives you an action plan on how to get covered and how to leverage it afterwards!

excellent book but small target market

amazing book, it won't get a lot of reviews because it is a very specific target market of CEOs and marketing departments, don't be fooled by the small amount of reviews!

Excellent book! Great ideas!

This book is great! Lots of great, actionable ideas. Don't wait, get this book now!

Great book

The website they’re referring to is not a working reference. I would have preferred to be able to reach those referred tools. That is the only reason I cut down stars on the overall rating.