The marketing world has been changing at a blistering pace. There are privacy updates that have reduced targeting and audience capabilities, the deprecation of the cookie, new advertising entrants, changes to current platforms, and so much more that you have to contend with in order to market effectively. Things will only become more complex just as the customer journey has these past few years (expedited by COVID-19).

In this KPI Cafe, DrivenIQ's CEO Albert Thompson provides a full view of what customers are doing, better ways to market to them, and more context around the value and source of data. You'll have food for thought on how to future-proof your marketing efforts powered by reliable information that you own.

In addition to the primary interview, Charisma! Communication's Laurie Halter is back to dive into "What's Going on in Auto?".

If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.

As always, please subscribe to the KPI Cafe on your favorite podcast platform!

Here's what you can expect from today's episode:

Opening Comments

What's Going on in Auto? w/ Laurie Halter

Introducing DrivenIQ's Albert Thompson

Albert's Automotive Origin Story

What Today's Buyer Journey Looks Like

• COVID Transitions
• Rinse and Repeat Actions
• Research Intenders

How Can We Market Better to Today's Buyer?

• Top-of-Mind: The Journey
• Data Protection
• "My Data"
• Outreach vs. In-reach
• Custom Audiences
• "Digital Up"

Insights on Customer and Contextual Journey

• Hyper-Segmentation
• People-Based
• Loyalty

The Starting Point for Dealers

How to Find a Reliable Data Partner

• Asset
• Rights

Last Insights or Tips for Future-Proofing Marketing

To Learn More About Albert and DrivenIQ
 
Previewing Next Week's Episode

Looking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.

The past few years have heralded major changes in automotive retail: direct-to-consumer models and new entrants, EVs, supply constraints, GA4, and, of course, a pandemic, are a few of the myriad things to navigate. It's important to take a moment to reflect on the good that has come out of it, including both what good has already happened and what good lies on the horizon.

In this KPI Cafe, Automotive State of the Union's (ASOTU) Paul J. Daly and Kyle Mountsier dive into these changes -- past, present, and future -- to get you excited about how adaptable automotive retail is and how much more incredible it can be if it meets the moment.

In addition to the primary interview, host Dane Saville also dives into "What's Going on in Auto?".

If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.

As always, please subscribe to the KPI Cafe on your favorite podcast platform!

Here's what you can expect from today's episode:

Opening of the Show

Used Car Marketing E-Book Offer (Located Here)

Some Conversation and Context

What's Going in Auto? w/ Yours Truly

Introducing Paul Daly and Kyle Mountsier

What Exciting Changes in Automotive Retail Has Paul Seen?

• Coming Together
• Solutions

What Excites Kyle Most About Automotive's Future?

• Energy and Enthusiasm
• Pop Culture
• Customer / Employee Experience

How Will Dealers Meet the Moment?

• Mass Consolidation

Dealership Experience / Random Pronunciation Challenge

• Xvetriaus
• L-A
• 5-10-Year Prognostication
• Experiential
• Audi Center Example
• Interactivity
• Service Experience
• Patrick Abad's Story

ASOTU CON

• What, Why, When
• ASOTU's Focus on Value

Preview Next Week's Episode

Looking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.

Risks -- some big and some small -- are quite a common life occurrence. They come in the form of dating, employment, entrepreneurship, hobbies/activities, and so much more. Sometimes a risk pays off, and sometimes is doesn't. That's often the allure of a risk: the potential it has. We, however, don't want to blindly take risks as our chances of failure increase. It takes deliberation: we want it to be a measured risk.

Dane Saville, Co-Founder of and Brand Manager for Reunion Marketing, takes us through the notion of a measured risk and uses both actual company stories and personal anecdotes to demonstrate the benefits that a measured risk can yield.

In addition to the primary interview, we also have Friendemic's Hannah Lifson to discuss "What's Going on in Auto?".

If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.

As always, please subscribe to the KPI Cafe on your favorite podcast platform!

Here's what you can expect from today's episode:

Used Car Marketing E-Book Offer (Located Here)

What's Going on in Auto? w/ Hannah Lifson

Context and Conversation

• Belief, Changes, Happiness

The Measured Risk

• Defining Risk
• Parlaying into Measured Risk
• Types of Measured Risks
• Comfortable Being Uncomfortable

Examples of Companies That Took Risks

• Apple, Microsoft, Whole Foods, Charmin, Google, FedEx

Revisiting Personal Risk: Happiness and Trust

• Broken Trust?
• Risk and Trust

Sharing a Personal Story of Measured Risks

• Voluntary Resignation from DoD Contractor
• Unemployment
• 33-Store Automotive Group
• Advertising Agency
• Started Reunion w/ Others

Shifting Roles: Another Story of Measured Risk

• Content Director to Brand Manager
• Speaking
• KPI Cafe
• Network of Friends

Another Benefit of Measured Risks

Previewing Next Week's Episode

Looking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.