Risks -- some big and some small -- are quite a common life occurrence. They come in the form of dating, employment, entrepreneurship, hobbies/activities, and so much more. Sometimes a risk pays off, and sometimes is doesn't. That's often the allure of a risk: the potential it has. We, however, don't want to blindly take risks as our chances of failure increase. It takes deliberation: we want it to be a measured risk.

Dane Saville, Co-Founder of and Brand Manager for Reunion Marketing, takes us through the notion of a measured risk and uses both actual company stories and personal anecdotes to demonstrate the benefits that a measured risk can yield.

In addition to the primary interview, we also have Friendemic's Hannah Lifson to discuss "What's Going on in Auto?".

If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.

As always, please subscribe to the KPI Cafe on your favorite podcast platform!

Here's what you can expect from today's episode:

Used Car Marketing E-Book Offer (Located Here)

What's Going on in Auto? w/ Hannah Lifson

Context and Conversation

• Belief, Changes, Happiness

The Measured Risk

• Defining Risk
• Parlaying into Measured Risk
• Types of Measured Risks
• Comfortable Being Uncomfortable

Examples of Companies That Took Risks

• Apple, Microsoft, Whole Foods, Charmin, Google, FedEx

Revisiting Personal Risk: Happiness and Trust

• Broken Trust?
• Risk and Trust

Sharing a Personal Story of Measured Risks

• Voluntary Resignation from DoD Contractor
• Unemployment
• 33-Store Automotive Group
• Advertising Agency
• Started Reunion w/ Others

Shifting Roles: Another Story of Measured Risk

• Content Director to Brand Manager
• Speaking
• KPI Cafe
• Network of Friends

Another Benefit of Measured Risks

Previewing Next Week's Episode

Looking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.