The Gentle Art of Persuasion

Made for Success

By: Tom Hopkins

Narrated by: Tom Hopkins

Length: 4 hrs and 12 mins

Publisher's Summary

How often do you find yourself feeling unsuccessful getting your point across? Did you know that up to 98 percent of your success in life depends on your success in conversations?

With this twelve-session audio and workbook program, you will learn the basic persuasion skills needed to help others achieve more in their lives, sell your values to your children, and move products.

Session titles include:

The Power of Persuasion

How to Control with Questions

Reflexive Questions

Persuasion Begins with Contact

Qualifying

Guidelines for a Persuasive Presentation

Test Persuaders

Learning to Love Objections

The Anatomy of Persuasion

Getting the Final Decision

Overcoming Failure and Rejection

Goal Setting and Maintaining a Champion Attitude

This program was designed to help you feel more in control of the situations you face every day.

Download the accompanying reference guide.

©1999 Tom Hopkins (P)2015 Tom Hopkins International

Great review of the Art of Selling

Would you try another book from Tom Hopkins and/or Tom Hopkins?

Good fundamental selling skills, basically this is the same book as the "Art of selling" that Tom write 20 years ago - the principles are still solid. I'm a little disappointed that the word "selling/sales" by its omission became a dirty word. Still, I learned how to sell 20 years ago listening to his principles and it's a great refresher.

What do you think your next listen will be?

The compound effect

What does Tom Hopkins bring to the story that you wouldn’t experience if you just read the book?

Great narrative

Did The Gentle Art of Persuasion inspire you to do anything?

Just GOYA

Any additional comments?

I liked his singing

Too Manipulative for Me

in the book cover, you see that the author is not making a natural smile, and the tone of this book struck me the same way. Although caveats are given about helping people and not abusing these techniques, most of them are manipulative tricks. Plus I really didn't care for the slick encouragements given. I felt this author's speaking tone was performing / selling rather than speaking forthrightly. Some good insights remain, but much of it I'd heard before, and there was too much that I could never use myself, car salesman stuff. I prefer a more genuine dialogue in sales. I can still make my case fluently without losing nuance.

best book in this jonra that I've read

free audio program. Definitely, definitely, definitely $10 and 4 hours. lots of exercises to apply that very same day make this more than just listen to program

the original salesman's guide

what more is there to say? there is plenty here to learn if you're just starting out or if you've been in the game for a while you may learn a new technique or idea you haven't thought of.

isn't it

decide
set goal
learn
want
change (yourself)
[be] "interested"
love
laugh
practice
execute
enjoy
repeat

Mind Stimulating

loved it, a great psychological aspect of sales presentation with the help a beginner needs. I look forward to listening again and again. ten times and beyound, here I come.

Best sales program

This book is a mandatory read for all sales professionals and leaders desiring excellent persuading techniques.