Welcome to episode 009 of The No BS Dental Marketing Podcast. Today, I want to talk about some no-nonsense tips and things you need to hear and understand to help successfully market your practice.

Tune in as I share some critical information, and cut through the BS and get straight to the point with information others may not be prepared to tell you regarding your practice.

You wouldn't even have a business if you didn't have patients, so you're doing at least the minimum marketing, but to grow, you really need to make marketing a top priority. A lot of dentists I know are providing their services to truly help people. It's not about the money to them, and it's not about the business's success. It's about wanting to help people have better oral health. 

I respect that, but unfortunately, if you don't market yourself, you're not going to be able to help those people either, because they will never know you’re there.

Ostrich marketing happens when they don't want to hire somebody internally to help them with their marketing. 

What usually happens is instead of trying to figure that kind of stuff out and grasping some of these marketing concepts, they do nothing. They just stick their heads in the sand, and hope.

This is not a good strategy. If this is describing you, it's time to get your head out of the sand and jump on board. It's going to be an awesome ride for you because even though we see a potential economy going a little bit sideways, now is the time to jump on board that marketing train.

• What is the idea of a simple marketing concept?
• Why do we need to talk to our clients about things like reactivation campaigns?
• Things that happen in ostrich marketing.
• Lastly, building a strong foundation in marketing.

Want to stay connected with Chris? Please check out his social profiles below.

• Website:Website: https://kickstartdental.com/

With that… let’s go listen to the full episode…

Welcome to episode 008 of The No BS Dental Marketing Podcast. Today, we talk about tactics, tricks, and strategies my company has been using successfully for over 13 years in dental marketing.

Listen as I share remarkable information about patient reactivations and how to use this type of campaign correctly to increase your bottom line.

This depends on who you ask because if you look at the ADA, they say an active patient is one who has received care from you within the last 12 months. I realize there are certain guidelines depending on how long it has been since a patient has been there in regard to  record keeping, but in cases of marketing, that's complete BS.

Twelve months is way too long to consider somebody an active patient. For marketing purposes, you must put yourself on the radar for any patient who hasn’t been there in at least six months, if not before that. For ADA and record keeping, that's fine, but don't wait around that long to try to get a new patient or a patient back in.

A dental patient reactivation occurs when somebody in your inactive patient database makes a hygiene appointment or comes to your office for treatment after a six-month period.

• What needs to be done if the patient is not on a regularly scheduled six-month treatment plan?
• Top reasons why patients become inactive in the dental industry.
• Some tactics we use for patient reactivation.
• Lastly, what is a successful reactivation campaign?

Want to stay connected with Chris? Please check out his social profiles below.

• Website: https://kickstartdental.com/

With that… let’s go and listen to the full episode…

Welcome to episode 007 of The Dental Marketing Podcast. Today, I want to talk about a couple of absolutely critical things needed for a successful marketing campaign.

Dive in and learn the two winning steps in running a successful marketing campaign for your practice.

The "dream patient" process details the perfect patients for your practice and puts that on paper. Unfortunately, many practices get so obsessed with their services, such as crowns, bridges, root canals, and implants. The sad truth is sometimes that's all they ever think about. We find that practices that obsess with their services have an increased chance of failure. This is because they're not obsessing about the right things, like who their dream patients are—who they want to work with daily. If your practice can't identify your dream patients, then anything you do marketing-wise is just throwing stuff against the wall and hoping something sticks.

One of the first steps we do in any marketing campaign is creating new patient avatars, which is the process of describing your dream patients.

If you are an implant dentist, your new patient avatar may be a 45 to 65-year-old who needs more cosmetic work. If you're a pediatric dentist, then you're targeting parents. So your demographic is probably that 25 to 45-year-old female with two and a half kids, a golden retriever, and may own their own home.

• Why is it okay to have more than one dream patient.
• The importance of having a well-defined patient avatar.
• Role of SEO(Search Engine Optimization) in dental marketing.
• How to figure out your USP (Unique Selling Proposition).

Want to stay connected with Chris? Please check out their social profiles below.

• Website: https://kickstartdental.com/

With that… let’s go and listen to the full episode…