The As If Principle

The Radically New Approach to Changing Your Life

By: Richard Wiseman

Narrated by: Ralph Lister

Victorian philosopher William James had a theory about emotion and behavior: It isn’t that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: "If you want a quality, act as if you already have it." Roused by James’s astonishing discovery, renowned psychologist and best-selling author Richard Wiseman confirms James’s principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives.

Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives:

• Smile to become measurably happier
• Wash your hands to drive away guilt
• Clench your fist to increase your willpower
• Eat with your nondominant hand to lose weight
• Nod while speaking to become more persuasive
• Act like a newlywed to rekindle your marriage

Lively, engaging, and truly mind-changing, The As If Principle is that rare gem that offers real, workable solutions for your day-to-day goals while helping you to instantly take control of your emotions. Whether it’s quitting a bad habit, persevering through a difficult task, or achieving your dream self, The As If Principle can help. Don’t just think about changing your life. Do it.

©2013 Richard Wiseman (P)2013 Brilliance Audio, Inc.

Applying behavioral psych in your life

Useful tips for making changes in your life. Worth reading although author has a little chip on his shoulder with regard to deeper psychodynamic processes.

great asset to your audiobook store

great examples of how you mind understand how your body act. very useful tips to day day life.

The practicality of this book was the best part.

This is Brad one of the most useful psychology books on behavior change that I’ve ever read. Highly recommend it!

Excellent way to think!

The book was excellent; I even started utilizing some of the examples in my everyday life.

fascinating

story of how to chance your life based of psychological research. highly recommended for people