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Publisher's Summary

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.

How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click?

The answer lies in the power of direct-response copywriting.

In this entertaining and highly engaging audiobook, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics, and industry secrets to improve your copywriting, get more clicks, and ultimately, get more sales.

You will discover:

  • The single thing every great writer must do if they want to improve
  • How anyone can learn to write a headline that will stop all potential customers in their tracks
  • Where to find inspiration and how to feed ideas
  • How you can get a customer physically nodding along with every word you write
  • How to avoid waffle and make your copy more succinct
  • How you can write irresistible offers that no one can refuse
  • And much more!

Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it!

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Harriman House (P)2019 Harriman House

What listeners say about The Art of the Click

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  • 11-23-19

Super practical!

This books was super practical and has many gold nuggets that already paid off by improving my advertising performance on social media!

2 people found this helpful

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Enjoyable and insightful.

Enjoyable and insightful. I really like how the author and as very upfront with his beliefs as to what works and what doesn’t work.

1 person found this helpful

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Clearly Based on Years of Expertise

Thanks for the wonderful book, Glenn, and for sharing your passion for your craft. It's clear that your years of experience with genuinely real copywriter struggles are at the heart of your advice.

1 person found this helpful

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  • Nick
  • 01-22-20

Narcissistic and tedious

I bought this book to learn about copywriting to support a career change into the world of marketing... Unfortunately this book was not what I was looking for. Instead of outlining the key elements and considerations of good copywriting, the author talks about himself and his success (e.g. "I am writing this from a flat in Paris..."), which makes the book read like 'get rich quick book'.

I would not recommend this book.

1 person found this helpful

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  • darren
  • 12-15-20

Never gets to the point, the guy is egotistical

Wouldn't want to be sat next to this guy on a plane, type of guy you ask a simple, specific question, maybe about how a certain area of copywriting works, he would then proceed to tell you how many lobster tails he ate last week and that he has a cruise booked for the summer.

Waste.
Of.
Time.

I can honestly say this is the only book in my life, ever, that I regret reading.
I must have read 300 - 500 books.

Don't waste your time, it's precious - read some old classics like 'advertising breakthrough'.

Dale.

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  • Ian Boddison
  • 10-30-20

Plenty of copyrighting insights

Well written with many insights into improving ones copyrighting. However, the exercises don't work very well in audio format. Having said that, it is well read and a valuable and enjoyable listen.

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  • Mr Luca
  • 05-14-20

It's about how to be above average

It's not about how to be a copywriter. It's about how to be a good one. It's not for absolute beginners.

You can check the reviews for the book on Amazon - if you have any interest in copywriting this book is essential. It covers things not found in any other book.

It also reinforces certain essentials.

The author shares his personal experiences to give credibility to his advice and tips.

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  • Mark
  • 11-05-19

DO NOT BUY - FAKE BOOK

This is not a real book, just talking about how you will make loads of money by following his techniques which never come. 1 hour in and he's still talking about how by following his techniques you will increase sales. This is just pure nonsense. Audible you have got to do something about this rubbish. Your good product is now getting overridden with all these fake books.

1 person found this helpful