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The Art of the Click
- How to Harness the Power of Direct-Response Copywriting and Make More Sales
- Narrated by: Ian Pringle
- Length: 5 hrs and 39 mins
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The Art of the Click
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Publisher's summary
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.
How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click?
The answer lies in the power of direct-response copywriting.
In this entertaining and highly engaging audiobook, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics, and industry secrets to improve your copywriting, get more clicks, and ultimately, get more sales.
You will discover:
- The single thing every great writer must do if they want to improve
- How anyone can learn to write a headline that will stop all potential customers in their tracks
- Where to find inspiration and how to feed ideas
- How you can get a customer physically nodding along with every word you write
- How to avoid waffle and make your copy more succinct
- How you can write irresistible offers that no one can refuse
- And much more!
Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it!
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Overall5 out of 5 stars 891
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Performance5 out of 5 stars 755
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Story5 out of 5 stars 750
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 176
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Performance4.5 out of 5 stars 154
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Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 93
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Performance5 out of 5 stars 81
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Story4.5 out of 5 stars 80
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Overall4 out of 5 stars 93
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Performance4 out of 5 stars 72
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Story4 out of 5 stars 72
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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2 out of 5 stars
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 195
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Performance5 out of 5 stars 171
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Story4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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Crystal Clear Communication
- How to Explain Anything Clearly in Speech or Writing
- By: Gary S Goodman
- Narrated by: Gary S Goodman
- Length: 4 hrs and 18 mins
- Original Recording
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Overall4 out of 5 stars 237
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Performance4 out of 5 stars 206
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Story4 out of 5 stars 202
With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.
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4 out of 5 stars
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Largely Sales-Oriented, and Instantly Usable
- By Troy on 01-26-15
By: Gary S Goodman
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 53
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Performance4.5 out of 5 stars 45
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Story4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Overall4 out of 5 stars 93
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Performance4 out of 5 stars 81
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Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
What listeners say about The Art of the Click
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story2 out of 5 stars
- Ali G.
- 04-30-24
Excellent Read!
I enjoyed the entertaining delivery and the incredible insights on how to improve my craft.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 02-11-20
Clearly Based on Years of Expertise
Thanks for the wonderful book, Glenn, and for sharing your passion for your craft. It's clear that your years of experience with genuinely real copywriter struggles are at the heart of your advice.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- James Cambern
- 05-19-21
Fluff and a long sales letter to me
Geez I can’t believe I spent the first hour listening to this. This is a long sales letter to the listener to get get to buy into his program.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Or
- 11-23-19
Super practical!
This books was super practical and has many gold nuggets that already paid off by improving my advertising performance on social media!
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bo
- 08-04-20
Very well worth the read/listen.
This is a very well written book for the topic of copyrighting. Very easy recommendation.
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1 person found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Scott
- 02-13-23
Is this book a joke?
Oh the irony. Almost an hour in and all the book has been so far is one big, long and painful sales pitch to sign up for his newsletter and free reports or whatever. Oh and him promising how many secrets he’s going to give you later. But here we are… hopefully there will be something of value but so far… nothing.
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