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Publisher's Summary

This ground-breaking audio production, featuring author and narrator, Russell Webster, takes the traditional approach of AIDA (Attention, Interest, Desire and Action) and adds an NLP slant to it that makes this production truly cutting edge. Applying the techniques from this audio will dramatically increase the effectiveness of your advertising, brochures, flyers and even ebay adverts! In this audiobook you will learn how to make AIDA'S pussy P.U.R.R and truly maximise the effectiveness of all advertising copy that you write.

Whether you are writing newspaper adverts, flyers, brochures, mailshot copy or targeted letters there are four specific steps highlighted that must be followed. P stands for interrupting people's thought patterns and creating their undivided attention. U stands for addressing and targeting someone's underlying motive to purchase your product or service. R stands for creating a reaction timescale and a sense of urgency. R stands for providing a simple response mechanism.

Much of the information in this audio draws upon the principles of Neuro Linguistic Programming(NLP), which is considered to be at the cutting edge of human communication. Companies and individuals who are already using the principles in this audio are achieving extraordinary results.

©2012 Russell Webster (P)2013 Russell Webster

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absurdly bad

I am not offended by vulgar humor but there is nothing of value here. The acronym AIDA does not stand for anything- it is just a way to remind you to use NLP, specifically for advertising. The book does not actually teach NLP and I am not entirely certain that the writers understand how NLP works. The phase in the title is repeated over and over even though there is no real pun. AIDA refers to NLP and Pussy refers to a cat. So be nice to a cat with NLP. Doesn't make sense? well that is all you are going to get. The author seems to be endlessly amused with himself for having come up with this useless slogan and he repeats it over and over but the only real advice is that when making commercials you should try to do things to help you be remembered. Um... duh

4 of 4 people found this review helpful