Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them. 

In this 24-lesson course aimed at non-scientists, noted particle physicist Dr. Don Lincoln of Fermi National Accelerator Laboratory covers more than a century of progress in physics, describing exactly how scientists reach the conclusions they do. He starts with the atom, which was long hypothesized but wasn’t definitively proven until a paper by Albert Einstein in 1905. That was just the beginning, as researchers probed ever deeper into the atom’s complex structure, leading to the weird findings of quantum mechanics.

What’s to be done about a jaywalking moose? A bear caught breaking and entering? A murderous tree? Three hundred years ago, animals that broke the law would be assigned legal representation and put on trial. These days, as New York Times best-selling author Mary Roach discovers, the answers are best found not in jurisprudence but in science: the curious science of human-wildlife conflict, a discipline at the crossroads of human behavior and wildlife biology. 

This mind-bending tour of metaphysics applies philosophy to the forefront of today's knowledge. Over the course of 24 fascinating lectures, Professor Johnson thinks through the big questions about humans and the universe: The relationship between the mind and the brain, how consciousness emerges from neurochemical processes, the existence of God, human free will, the possibility of time travel, and whether we live in a multiverse or even a computer simulation.

Gravity controls everything from the falling of an apple to the rising of ocean’s tides to the motions of the heavens above. If you’ve ever wondered how this most puzzling force works across our entire universe, you will be delighted by this 24-part course that is accessible to any curious person, regardless of your science education. No other product on the market presents the subject of gravity in as much detail as this course, which will follow the past 400 years of research and experimentation in the field.

Bill Gates shares what he's learned in more than a decade of studying climate change and investing in innovations to address the problems, and sets out a vision for how the world can build the tools it needs to get to zero greenhouse gas emissions. Bill Gates explains why he cares so deeply about climate change and what makes him optimistic that the world can avoid the most dire effects of the climate crisis. Gates says, "We can work on a local, national, and global level to build the technologies, businesses, and industries to avoid the worst impacts of climate change."

One of our great contemporary scientists reveals the 10 profound insights that illuminate what everyone should know about the physical world. 

Doctors are more than doctors. They’re detectives who solve mysteries about the human body. Diagnosing patients is about looking for clues, whether a persistent tickle in the back of the throat or confusion and memory loss. Just like detectives, good doctors sift through information until they arrive at the medical solution that fits best. Think you have what it takes to keep up with medical detective work? Find out with this second installment of Dr. Roy Benaroch’s thrilling look at medical mysteries from across history. 

Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas.

Locked inside the DNA of every species that ever lived are endless stories - about origins, ancestors, fate, and much more. Until recently, these secrets were completely inaccessible. But with the help of new technologies, scientists are now reading the hidden history of DNA, making remarkable discoveries about ourselves and our fellow species. Your gateway to this treasure trove of information is Unlocking the Hidden History of DNA, 12 informative and accessible lectures delivered by New York Times best-selling author Sam Kean.  

Bill Bryson has been an enormously popular author both for his travel books and for his books on the English language. Now, this beloved comic genius turns his attention to science. Although he doesn't know anything about the subject (at first), he is eager to learn, and takes information that he gets from the world's leading experts and explains it to us in a way that makes it exciting and relevant.

Why we think it’s a great listen: You thought he was a stodgy scientist with funny hair, but Isaacson and Hermann reveal an eloquent, intense, and selfless human being who not only shaped science with his theories, but politics and world events in the 20th century as well. Based on the newly released personal letters of Albert Einstein, Walter Isaacson explores how an imaginative, impertinent patent clerk became the mind reader of the creator of the cosmos.

Reporter Sam Kean reveals the periodic table as it’s never been seen before. Not only is it one of man's crowning scientific achievements, it's also a treasure trove of stories of passion, adventure, betrayal, and obsession. The infectious tales and astounding details in The Disappearing Spoon follow carbon, neon, silicon, and gold as they play out their parts in human history, finance, mythology, war, the arts, poison, and the lives of the (frequently) mad scientists who discovered them.

The chief scientist at the Institute of Noetic Sciences (IONS) turns a critical eye toward such practices as telepathy, clairvoyance, precognition, and psychokinesis. Are such powers really possible? Science says yes. According to noted scientist and best-selling author of The Conscious Universe, Dean Radin, magic is a natural aspect of reality, and each of us can tap into this power with diligent practice.

The Greatest Show on Earth is a stunning counterattack on advocates of "Intelligent Design," explaining the evidence for evolution while exposing the absurdities of the creationist "argument". Dawkins sifts through rich layers of scientific evidence: from living examples of natural selection to clues in the fossil record; from natural clocks that mark the vast epochs wherein evolution ran its course to the intricacies of developing embryos; from plate tectonics to molecular genetics.