SEO Workbook

Search Engine Optimization Success in Seven Steps

By: Jason McDonald PhD

Narrated by: Michael Goodrick

2025 Updated Edition: Learn SEO in Plain English - Step by Step!

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions.

Finally, measure via metrics - navigate the complexities of GOOGLE ANALYTICS. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents

* Goals: Define Your SEO Goals

* Keywords: Identify Winnable, High Value SEO Keywords

* On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements

* Content Marketing: Learn to produce content that pleases Google and your customers

* Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!

* Metrics: Master Google Analytics for SEO.

©2025 Jason McDonald (P)2025 Jason McDonald

Need to learn new skills for 2020 Great Artificial voice

Great info and great roadmap to starting a new stream of income. These new skills will give you an edge on the stuff you need to learn to make more money as the world changes.
On the performance: it is a great robotic voice, have pauses and emotions, but those emotions have the same tone every single time, the same ups and lows. Usually artificial voices are very distracting but this one is a little easier to tell.
I do recommend the info spoken in this book.

A great resource from an exceptional author!

I am very excited to start my SEO campaign with my team after reading this book. I never thought I would be able to do SEO myself but I now have the confidence to get started and do all of the workbooks that Jason McDonald provides.

Engaging, empowering, humourous!

I loved this book. I first bought an audible version and listened to it to-and-from work. I obviously could not follow examples visually while driving but I still got the general ideas. I then bought the paperback book which came with a Kindle download. I cannot say enough positive adjectives about this book. The book gives very clear explanations and weaves the corresponding concepts with wonderfully funny and uplifting spirit so that you want to keep learning. Thank you Jason McDonald!

Incredibly thorough!

Jason transformed my business. If you are willing to put in the work and do all the worksheets and all the reading and process through all the information you can literally transform your life and your business. You took my personal branding journey to another level and I am so grateful for his in-depth explanation of digital marketing along with step-by-step instructions on how to achieve a massive digital marketing strategy for my business.

SEO Deepdive

Sit back, take a long drive, but be focussed. This is very detailed, and best if you have the workbook too, but not needed. Great for learning.