Opting in to Optimization

How Successful E-commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

By: R. Jon MacDonald

Narrated by: R. Jon MacDonald

With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help eCommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.

Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience. Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-listen for anyone in a leadership position at an ambitious online retailer.

©2021 R. Jon MacDonald (P)2021 R. Jon MacDonald

Where customer experience and conversion meet

Jon clearly understands how to build a long term sustainable businesses and provides the reader most pragmatic approach that your businesses leadership must adopt to win in todays market.

Lots of value

The book is full of value based on years of research and practice. Huge contribution to UX/UI efforts.

Very basic information.

if you are beyond beginner in ecom, dont expect much from this book.
Mostly it us to sell services and nit all that practical