Opting in to Optimization
How Successful E-commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
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Opting in to Optimization
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Narrado por:
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R. Jon MacDonald
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De:
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R. Jon MacDonald
Acerca de esta escucha
With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help eCommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.
Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience. Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-listen for anyone in a leadership position at an ambitious online retailer.
©2021 R. Jon MacDonald (P)2021 R. Jon MacDonaldLos oyentes también disfrutaron...
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Lo que los oyentes dicen sobre Opting in to Optimization
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- ekchristiansen
- 02-27-23
Where customer experience and conversion meet
Jon clearly understands how to build a long term sustainable businesses and provides the reader most pragmatic approach that your businesses leadership must adopt to win in todays market.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Elias Manopla
- 04-12-22
Lots of value
The book is full of value based on years of research and practice. Huge contribution to UX/UI efforts.
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Total2 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Amazon Customer
- 12-25-24
Very basic information.
if you are beyond beginner in ecom, dont expect much from this book.
Mostly it us to sell services and nit all that practical
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